Television Advertising
Sir.—Until notv the peevish little “matter” about television advertising has kept to the point. “Cash” rather , widens the order of reference The features, in hrs exalted opinion. are poor: sets are too expensive; and so on and so forth. What appears ■ to be the trouble is that “Cash” is not over-burdened with that, useful Commodity. | In the ranks of the 150.000 TV owners are many like my- i self who. by' the greatest i stretch of the imaginattop. I could hardly be described as I plutocrats. With all- its faults | and failings, we really enjoy what the “telly'’ • brings us each etening. Our -pro- i grammes Contain a high proportion of really informative material. The pill of education has to be given the sugar coating of. entertainment. • Working in TV is strenuous 1 and I speak for the majority in saying, “Thank you!’’— Yours, etc., SATISFIED. February 12, 1964.
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Bibliographic details
Press, Volume CIII, Issue 30364, 13 February 1964, Page 3
Word Count
151Television Advertising Press, Volume CIII, Issue 30364, 13 February 1964, Page 3
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