Prospects In Marketing Of New Zealand Lamb

Press, Volume CII, Issue 30302, 30 November 1963, Page 15

Prospects In Marketing Of New Zealand Lamb

Britain would always be the largest market for New Zealand lamb, the overseas representative of the New Zealand Meat Producers’ Board (Mr J. A. Malcolm) said at the Canterbury Agricultural and Pastoral Association’s export lamb competition at Belfast yesterday. “There is no market in the world that can take the bulk of New Zealand lambs other than the United Kingdom,” he said. Mr Malcolm said he thought that New Zealand would be better off with diversified marke's for its produce. Recently he had been to various parts of Africa, where he explored any possible markets. In South Africa, he thought, there were no real prospects of trade in New Zealand lamb or beef. “If we could get our lamb and beef in there, at a satisfactory price to us, it would embarrass South Africa. Their meat prices are much higher than ours, and I can see no market unless they have a very bad year,” said Mr Malcolm. He did not think there was any likelihood of New Zealand being able to sell meat in Kenya, but he felt some New Zealand lamb could go to Rhodesia. Nigeria and Ghana were potential markets, particularly in lamb off-cuts. There was the possibility of simi-

lar trade in Liberia and Sierra Leone, but they had not yet been developed by any of the export companies because of the lack of shipping facilities and cool stores in the countries.

In the last season, Mr Malcolm said, about 33 per cent of New Zealand’s meat exports went to markets outside the United Kingdom. If New Zealand wanted to maintain its high standard of living it would have to increase its production and its export sales, he said.

Oven Fire.— An oven fire caused no damage in a house occupied by Mr R. Zaleski at 27 Morrison avenue yesterday. Firemen frem the St. Albans station answered an alarm given at 2.29 p.m.