Page 6 Advertisements Column 1

Press, Volume CII, Issue 30269, 23 October 1963, Page 6

THIS PETROL contains GDP* the great new additive with an extra power bonus ™ ■ CDP, protected by world-wide patents ■ and exclusive to Shell, |ra blended in after the K 9 petrol leaves the Kg 1 refinery. ip g The promise The proof The payoff CDP (cresyl-diphenyl-phosphate) is Left: Carbon deposits (which form on every When you fill up with Formula a newly developed formulation of engine, old or new) short circuiting the Seven Supershell you feel the differShell’s pioneering ignition control electric spark on a spark plug. Unless con- eace in power. Power that’s silky additive, I.C.A. This exclusive addi- trolled, the misfiring thus caused by these smooth. Power that’s easy on your tive gives up to 15% greater effi- deposits is a major cause of power loss. engine. Try this petrol in your car ciency. It actually re-powers your Right: Photo illustrates split second timing.' on the nearest hill. See how it takes engine by fireproofing piston top ensured by Shell’s exclusive combustion con- you farther in top gear. See for and cylinder head deposits and by trol additive, CDP. Combustion deposits are yourself why Formula Seven Superneutralizing spark plug mis-firing. neutralized and your engine delivers full shell is tops in performance for any power drive. Only Shell has CDP. Only Shell car, old or new. can have it ■R9* formula seven sISUPERSHELL for maximum engine care as well as top performance

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