Better Name For Butter Advised

Press, Volume CII, Issue 30264, 17 October 1963, Page 3

Better Name For Butter Advised

(New Zealand Preu Association)

WELLINGTON, October 16. If New Zealand were to sell more butter to Malaysia it should give consideration to a trade name more indicative of the country of origin. This view was expressed tonight by Dato Suleiman, High Commissioner for Malaysia in Australia and New Zealand, who is on a three-day visit to the Dominion. The Dato said New Zealand butter sold in his country at the present time went under the trade name of Anchor. That name was also used for a brand of beer in Malaysia, and people who ordered a pound of Anchor

butter might find themselves in possession of a can of beer. Western Australia was the biggest supplier of dairy products to Malaysia, said the Dato. It was early in the market and had maintained its position as a prominent exporter of primary produce to Malaysia.

Tlie High Commissioner said the trade between New Zealand and the countries that now formed Malaysia amounted to between £4m and £sm a year each way. He was confident this could be greatly increased. Dairy produce was imported by Malaysia from as far away as Denmark and Sweden and New Zealand would sell more to Malaysia if it could prune its prices. There was an ever-increasing consumption of dairy products and meat and the market was there for the energetic salesman. Malaysia hoped to sell more hardwoods to New Zealand, said the Dato, and aspects of trade would be taken up with officials during his visit The High Commissioner’s only comment on political matters of the new Administration was that it was now up to the Indonesians. He will see the Prime Minister (Mr Holyoake) on Friday and that morning will carry out an investiture on two New Zealanders who served with distinction in Malaya.