Export Opportunities For N.Z. In Australia

Press, Volume CII, Issue 30058, 16 February 1963, Page 16

Export Opportunities For N.Z. In Australia

MELBOURNE, February 15. Australia offered New Zealand exporters far greater market opportunities for their products than they realised, Mr W. S. Lowe, former assistant secretary of the Australian Department of Trade, said today. Mr Lowe, who led an Australian trade mission to New Zealand in 1958, has resigned from the Department of Trade to head the export sales division of John P. Young and Associates Pty., Ltd. Mr Lowe, a New Zealander, will leave for the Dominion on Monday for trade talks. Lack of Knowledge ___ “New Zealand exporters are missing out because they know too little about the market, what it wants in sizes, packaging and design and what competition and general market conditions they must face.” He said New Zealand’s

(NZ. Press Association— Copyright)

place on the Australian market was currently being taken by other countries whose products were often inferior but whose promotion and service were better. “About the only product Australians associate with New Zealand is toheroa soup although there are many which deserve an equal reputation," he said. Mr Lowe will be accompanied on his trip to New Zealand by his wife, formerly Miss Grace Usmar. of Petone.