NEW EDITOR OF “VOGUE”

Press, Volume CI, Issue 29865, 4 July 1962, Page 2

NEW EDITOR OF “VOGUE”

Miss Scotter’s Career Miss Sheila Scotter, promotions director of Ban-Lon and Everglaze in Paris, has been appointed editor of the Australian and New Zealand editions of “Vogue.” She succeeds Mrs Joan Chesney Frost, who has resigned.

Internationally recognised as an authority in the fields of fashion and textiles, Miss Scotter is a personal friend of many of the top designers in Paris. Her first-hand knowledge of the world’s textile and fashion markets will be a valuable contribution to the magazine and a,lso to the progress of the fashion industry in Australia and New Zealand. Miss Scotter began her career in fashion as a model in London with the house of Frederick Starke, and has worked through wholesale, retail buying and selling, advertising and promotion. She was appointed buyer for the Myer Emporium of Melbourne in 1949 and later went to Georges, Ltd., as high fashion co-ordinator and buyer for models, furs and the store’s boutique. In 1956 she launched the Everglaze marketing division for Australia and New Zealand before her Paris appointment for the same firm. Having visited New Zealand many times while in Melbourne, Miss Scotter has maintained a close association with the Dominion’s manufacturers and retailers She intends to visit New Zealand regularly after taking up her new appointment.