Page 19 Advertisements Column 2

Press, Volume CI, Issue 29728, 23 January 1962, Page 19

Wise fHS men make . wills 1 over 10,000 New Zealanders sign wills appointing The Public Trustee their Executor thereby securing for their families the services of New Zealand’s oldest Trustee organisation. Call at or write to the local Branch Office and enquire how you can secure the benefit of the services available as Executor Trustee of Family Trusts Agent etc. For Efficient Service choose The Public Trustee 4S27A

Sihs ; Mais 38. Bfe '■ 88 ; Kg c » J m i « I 9 II t Sr ■ I ■ ■ B Ba 5 ■‘/’'X*>' - 'rzrtz'Y s'i' i Z'L "* f -■ KI j I Ik* f 4 1 Hi BKI ar * j|Br <■. A * > ’ v A ar " J' ■ s -W 1 ■ 0 mSal Jlb bT aBS ' BWMffawMl. B<XB ■' ' Ow A w * -.lllllll™. Kite a ' - ‘ osl a - ml - 1 My son wants to go into advertising I didn’t feel competent to advise him until I had made some enquiries. Now I’m as enthusiastic as the boy is. This is what I have learned. A. That advertising is the working partner of mass production and a competitive economy such as ours cannot exist without it. B. That advertising is young ... an industry in its swaddling clothes ... it provides unlimited opportunity. C. That advertising serves equally the consumer’s need to spend wisely and industry’s need to sell. It is very truly in the public interest. D. That top business management agrees that a consumer product cannot be successfully launched and marketed without advertising. E. That in advertising is inherent such power for good as to be worthy of the country’s most capable and sincere minds. F. That the trained and experienced advertising man occupies an executive position of the highest importance in modern successful businesses. G. That there is no calling which provides such a special challenge I BnVal to the bright enquiring and imaginative minds of youth! In an economy based >Advertising keeps So I shall advise my son to go into advertising. I feel he shall on mass production jgftß f^e wheels turning find it rewarding. If he can succeed in it, the wond is his oyster. « —KBK «N>ttTCD »T THi NIWStAMt PIOStIITDIS* ASSOCIATION ANM THI ASSOCIATION OS NSW ZEAIANO AOVIRTISINS AtINCIIS ♦ >