Page 9 Advertisements Column 2

Press, Volume CI, Issue 29716, 9 January 1962, Page 9

'W" - r . i, -'fej I ■ - I’M* _ ; ’ - migTTiS 1 !g ■K-SKWsI ISI ’ a ''‘i ‘'v : V ; -3. •> WHICH? Imagine it... you pop up the street to buy a few groceries and you land in the middle of a nightmare; a mountain of goods and not a familiar label among them. This, of course, can’t happen to you. In New Zealand, advertising makes most of your daily shopping a matter of dealing with the known and the proved. Keen competitive advertising is truly in the public interest ... in your interest It informs; it dramatically presents and by a thousand devices of design and writing it actively persuades. But it cannot force your purchase. It cannot make your decision. Thus, he who advertises knows he must produce the very best for you; he knows you, and all the rest of his well informed audience, will reject anything less. In a society which uses advertising as a powerful tool to keep the economy healthy and on the move ...the consumer always benefits most. In an economy based on mass production ... Advertising keeps the wheels turning At INSERTED BY THE NEWSPAPER PROPRIETORS* ASSOCIATION AND THE ASSOCIATION OP NEW ZEALAND ADVERTISING AGENCIES

fl -Wk w Every week’ ’ More anJ more tfomen are changing to modern sanitary protection <wSI life i v W j • . , they're changing to .TS Modess —————— U ——— * Only Modess gives yon an these refinements Jk' ... the luxurious softness of Masslinn feminine BSf fabric cover gives really hygienic protection * O r™ua rf totmtmMuum • and assurance at all times. fIK • ■ ~ik V ' v I f WlwHy “ -.F Medg Safa, soft, comfortable, yyiKM aaaa BOX ©f Ttß • 1/11 \| 3 Sela NZ Ageshi FOTTH & lIIICS (NX) LTD, AUCKLAND '