Page 23 Advertisements Column 1

Press, Volume C, Issue 29672, 16 November 1961, Page 23

Cricket Malvern Team The Malvern cricket team to play Ellesmere and Sheffield on Saturday in a Masefield shield game, starting at 10 a.m., is:— A. F. Wright (captainl, D. Gunn, D. Deans. D. Stone, N. Q. Wright, R. Gunn. C, Adams. P. Blakeley, B. Burborough, J. Adams, R. Morris, G. Nimmo (twelfth man). Flayers to bring own lunch. —Advt.

fel.iW Ml 4l A' ■» ■ MaJ ■ B 7 BW JH HI HUH ' IK3 - : B 8 Hi mK?’- Bn jm ■ Bl'- ■ ' ■ - a HI ... i fl r ■ IS ■s. t r ’ S.-’z* ■ VV-- , It.-- ' // '' t I ' ' aMWI r ' 4m ■ .A F w ■- ■ ■ Hi Ji al i ■ ■ a 9 I mlmbl H My son wants to go into advertising I didn’t feel competent to advise him until I had made some enquiries. Now I’m as enthusiastic as the boy is. This is what I have learned. ! t A. That advertising is the working partner of mass production and a competitive economy such as ours cannot exist without it. B. That advertising is young ... an industry in its swaddling clothes ... it provides unlimited opportunity. C. That advertising serves equally the consumer’s need to spend wisely and industry’s need to sell. It is very truly in the public interest. D. That top business management agrees that a consumer product cannot be successfully launched and marketed without advertising. E. That in advertising is inherent such power for good as to be worthy of the country's most capable and sincere minds. F. That the trained and experienced advertising man occupies an executive position of the highest importance in modern successful businesses. * G. That there is no calling which provides such a special challenge to the bright enquiring and imaginative minds of youth! In an economy based Advertising keeps So I shall advise my son to go into advertising. I feel he shall on mass production IbSM (^e wheels turning find it rewarding. If he can succeed in it, the world is his oyster. L-±l-dBMB tMStBTIt »Y INI HIWSfAIIt ItOHUTOtJ- ASSOCIATION ANB THS ASSOCIATION 05 NSW ZSALANO AOVStTISINO A, «.< ... - .< . / ’.. v.i a