POOR CITRUS SALES
Resistance By Consumers
It was evident there was consumer resistance to the sale of lemons because of unsatisfactory quality and high prices, said the president of the Citrus Council (Mr R. G. Mac Diarmid) at the annual conference of the council at Tauranga. Mr Mac Diarmid said the consumption of citrus fruit had fallen from 231 b a head before the war to 161 b a head Over the same period the consumtpion of bananas and stone fruit showed a large increase. Growers must imnrove the quality of their fruit if the industry was to compete for its share of the market he said. The Citrus Marketing Authority price schedule for sweet oranges was encouraging extensive plantings. However, growers were doubtful whether sufficient incentive was being given to growing the types that would appeal to the public. Mr Mac Diarmid suggested that the best varieties to develop would be those that mature late and did not conflict with Cook Island oranges.
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Press, Volume C, Issue 29633, 2 October 1961, Page 13
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164POOR CITRUS SALES Press, Volume C, Issue 29633, 2 October 1961, Page 13
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