PATTERN FIRMS

Press, Volume C, Issue 29434, 9 February 1961, Page 2

PATTERN FIRMS

Butterick And Vogue Merge

NEW YORK, January 23. A licence agreement has been entered into between the Conde Nast Publications, Inc., and the Butterick Company, Inc., which will entitle Butterick to use the name and trademarks of Vogue Patterns and Vogue Patterns publications, it has been announced by Mr I. S. V. Patcevitch, board chairman of Conde Nast and Mr Leonard Tingle, president of Butterick. Under this agreement, from April 1, 1961 on, the manufacture of the dress pattern line carrying the “Vogue Patterns” trade-mark and publication of the “Vogue Pattern Book” will be carried on by Butterick In conjunction with their existing pattern operations. Staff Retained The Butterick management plans to retain the present staff of Vogue Pattern Service in the designing, originating, selling and promotion departments. The main offices of Vogue Pattern Service will remain at the Conde Nast headquarters at 420 Lexington avenue. New York.

Merchants of the Australian division of Vogue Patterns will be unaffected by the change and requirements and standard of service will continue as previously from the Melbourne plant. Butterick will continue its New Zealand operations from Auckland.

Conde Nast’s principal publications in the United States are “Vogue." "Glamour," “House and Garden,” “Mademoiselle” and “Living for Young Homemakers.” Butterick, besides its pattern activates, publishes “The Progressive Grocer,” a leading trade magazine in the food and grocery fields, and allied to it operates Retailing Research, an extensive marketing and research organisation.