Page 17 Advertisements Column 2

Press, Volume C, Issue 29434, 9 February 1961, Page 17

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YOU don’t want to run with the herd when you take a sea voyage. You need to get away from it all (in the midst of plenty) on the 340-passenger (all First Class) .. MONTEREY .. MARIPOSA . . . sailings every three weeks from Auckland via Suva, Pago Pago, Honolulu to San Francisco, returning via Los Angeles, Tahiti, Rarotonga, Auckland, and Trans Tasman to Australia. A Write to Motsoo Him 73 Quo** Street, Auckland or consult your local Travel Agent: Attafttlc A PaclAc Travel. Tbo». Cook & Sou LM., A Co. Ltd.. A. R. Gotbroy A Co. Lid.. Klnsoy A Co. Ltd.. Uoloa Steamship Co. of N.Z. Ltd.

.-I . iim i n liiMgMT t■ W ' SV. J ' X I ■ > h BOMb .IjbwWageFJi MM v - ■ . ■■ Ha ■_ H* ■ ■ U w HH -'M m ■ ' ' ar ■ - --"In Jn W ■ ..... . • —. ■ >. S I ; ■ a?-- .■ I ■ 1 W I J - KB ; ■ ■vRAt •- ■■ ■ t “< ' yi- ■ - . MF < *'■■■ v ’ * ■’ • - -F \ . i X V, • --- ii.w (“Let the buyer beware”; Roman) T ■ ■ i Not long ago, this was good advice for everyone with money to spend: “Let the buyer beware’*. Now you know before you ever reach the shopping centre what you should get . , , because of advertising. You’ve had a chance to read about products. You’ve had a chance to compare them. You’ve had the assurance of printed promises about those products. And now, you’ve bought the one which, in your own sound judgement, is best for you ... and you’ll buy it again. So will a lot of other people. And a medium-sized manufacturer is on the way to being a major one. More sales. Bigger plant. More and better jobs. Greater security for more New Zealand families. It started with a good product, but only through advertising did you find it! How could “Caveat Emptor” survive against the information, comparisons and assurance you get from advertising ? In an economy based on mass production.. • Advertising Keeps the Wheels Turning taamtf by Mo Newspopor Froprlotort* Amdadoo td the Oinriflaa of Now Zoaland Advorttoloc Atoned