TELEVISION POLICY
Manufacturer Critical (New Zealand Press Association) AUCKLAND, July 6. The Government’s “go-slow” policy on television was hamstringing receiver manufacturers, said Mr W. J. Murphy, an executive of a radio and television manufacturing firm in Auckland. So far, most television receivers had been either “hand-made” or assembled in very small quantities because manufacturers could see no sizeable market developing.
“No wonder television set prices, are relatively high." he
said. ; The statement by the Director of Broadcasting (Mr J. H. E. ; Schroder) that it would take up • to five years to give the four ■ main centres permanent pro- v * grammes, had done nothing to .« • improve the position. ; The Government might be ■ able to introduce programmes gradually, but manufacturers J could not expand gradually to • meet a slowly growing market— ' “at least not if they are ex- > pected to control costs.” The manufacturers depended on J mass production to achieve consistent quality and a fair retail price, but they could not produce a “decent run” of any particular model until there was a reason- . able market. •
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Bibliographic details
Press, Volume XCIX, Issue 29250, 7 July 1960, Page 11
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175TELEVISION POLICY Press, Volume XCIX, Issue 29250, 7 July 1960, Page 11
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