TOURIST SURVEY OF PACIFIC

Press, Volume XCIX, Issue 29112, 26 January 1960, Page 18

TOURIST SURVEY OF PACIFIC

U.S. Firm Engaged By P.A.T.A. (New Zealand Press Association) AUCKLAND, January 25. A United States firm of business consultants will this year complete a three-yeat £90,000 survey of tourist promotion in the Pacific area. The firm, Checchi and Company, of Washington, is to present a full report about mid-year to the Pacific Area Travel Association advising what can be done to promote travel in the Pacific. Mr H. Brown, travel manager of the Bank of New South Wales, Sydney, and P.A.T.A. director, said this in Auckland on his arrival in the Mariposa to attend the annual conference of the association in Christchurch next month. The report, he said, would answer three important questions on Pacific travel: (1) What is the potential of the tourist industry in the Pacific and where is that potential? (2) What capital investment Is necessary to develop the “visitor plant” fully? (“Visitor plant” is the term given to tourism likening it to a tree or flower). (3) What should be spent to prompt the tourist industry to realise this full potential? The investigating officer for New Zealand (Mr H. C. Clement) is due within a fortnight and will attend the conference from February 20 to 27.

The United States put up 150,000 dollars for the investigation and the 22 P.A.T.A. member countries provided 100,000 dollars between them/