ADVERTISING N.Z. BUTTER

Press, Volume XCVII, Issue 28750, 22 November 1958, Page 17

ADVERTISING N.Z. BUTTER

Criticism < hallenged

-nr-- —crorze-a N Z P A.) November 21. ~—c.* statement and ■ as “e comment made c-of Sainsburys ■ : multiple stores r-n. - st'.'g New Zealand r-rflnmjemng on the re--?r: "'tl'l :f Mr A. Aitken. - of a Nev. Zea- • ist ••• as reported as say:K'as: e in the United ?.::4mnn raa never neard ot v 7 txrtier ” He also ..: i ::r'id tour that in :ai~rs aoert-s.r.g given to Lix-oe cutter m the : was poor and • r "-ess.-. • and added: . t r me that the - ; displays have r: vrrt'.e: ar the finished - vas We have far ert-sements in this i finr-resmar. said: “Butter - it:-—-* -nto millions of 55 rr Britain each week as 1 -'-v r.sa_u-r” It is one of two ./•r:- sei i r. volume under a i ta-. ■■ trar d. the other being -« .rat re no doubt that ? • c x ~ rsr.ca-T-. whether they f- lia_a"d or not. are very nus .‘it —e Dominion pro- • l « ?-j -a’£e percentage of -u: e-s Ci all the people ’ r at least 60 per Zealand and they r-- ,r..-r :>_s it -S New Zealand. :Z ts rr.derful value—- : r rrr.pared with 3s ?: err.sing I think

iwiue piuuucea: zus ana dous. y v New Zealand does a very good - job on the whole. They do their •f own advertising and also con-1 e tribute to the Butter Information ' r Council and a lot has been y learned during the last three I. years. “No doubt if they spent more Si money the results might be more • impressive, but for what is spent i k'they do pretty well.” he said. I