Page 16 Advertisements Column 1

Press, Volume XCVII, Issue 28700, 25 September 1958, Page 16

MewMA<fLE ANS CLEANS TEETH WHITER THAN EVER BEFORE The whiteness-meter proves it TEETH CLEANER and whiter than ever Ten can prove it youreelf today. Brush before. And that means healthier, too. your teeth with “New Macleans” and see That’s today’s great news! them getting whiter. And notice that Macleans have added a remarkable new lovely fresh feeling in the mouth, ingredient to their famous tooth paste That shows the cleansing agents are formula. Now Macleans Peroxide Tooth at work. Removing dirt and film. Paste cleans teeth whiter than ever before. For cleaner, whiter, healthier teeth use The extra whiteness has been confirmed NEW Macleans Peroxide Tooth Paste •—and actually measured—in hundreds of night and morning, every day. Now tests made by independent scientists. available in the Giant Economy Size. AMk' TEETH 18% WHITER AFTER NEW MACLEANS! Whiteness tests show brilliant difference. To measure the 1 I teeth, dental experts take a 1 pure '* This is their su P reme standard s whiteness. To this standard f J they set the whiteness-meter I Spectrophotometer). And I using the scale shown above I they measure against it the I degree of whiteness of the teeth. J j See the sensational difference in teeth after cleanBJP \ ing with NEW Macleans! The whitness-meter •r?' records as much as 18% increase of whiteness! IN THE NEW ECONOMY SIZE b, BUTLAND LABORATORIES (HZI LT©., Auckland, «W Madaan. Ltd., London. MTNZ HI ..J ' ” ' 'J,