Page 18 Advertisements Column 1

Press, Volume XCV, Issue 28258, 22 April 1957, Page 18

New MACLEANS CLEANS TEETH WHITER THAN EVER REFORE The whiteness-meter proves it T KEEPS TEETH HEALTHIER—! EETH CLEANER and whiter Brush your teeth with ,< New Mac _ than ever before. And that means leans” and see them getting whiter, healthier, too. That’s today’s great And notice that lovely fresh feeling news • in. the mouth. That shows the Macleans have added a remarkable cleansing agents are at work, new ingredient to their famous Removing dirt and film. Making tooth paste formula. Now Macleans your teeth whiter. Helping to proPeroxide Tooth Paste cleans teeth tect them against decay. And all whiter than ever before. with the most delightful, refreshing The extra whiteness has been con- flavou , r you ever tasted in a tooth firmed-and actually measured- whiter, healthier teeth . in hundreds of tests made by — use NEW Macleans Peroxide independent scientists. lou can Tooth Paste night and morning, prove it yourself today. every day. TEETH 18% WHITER AFTER NEW MACLEANS! Whiteness tests show brilliant difference. . To measure the whiteness of teeth, dental experts take a C 4 block of pure magnesium I oxide. This is their supreme I standard of whiteness. To "Willi this star *dard they set the ||||3l whiteness - meter ( spectra - photometer). And using KggaMk the scale shown above W&L they measure against it the degree of whiteness of the < teeth. See the sensational difference in teeth after ciean- . --x. ing with NEW Macleans! The whiteness-meter A records as much as 18% increase of whiteness! <iT--macleans peroxide TOOTH PASTE 1/6d. and2/sd. Manufactured by BUTLAND LABORATORIES (N.Z.) LTD., Auckland, for Macleans Ltd., London. MTNZ 4/56

Newest, JEt- il'l ! / loveliest, fabulous sheers. A gauge f / nylons / / / Jh I ft SHEER STOCKINGS /|, * nJ MADE F,NER T 0 WEAR BETTER 236. G lANE, WALKER, RUDKIN LIMITED, CHRISTCHURCH

The Latest “World Model” t,T • We offer complete soles \ ~ I and service. • Hire Purchase Terms easily arranged. X • The world famous VESPA gives more miles per gallon. Aad complete with Windscreen. See them at DllTl etdc IHM *O5 COLOMBO STREET. DU * Ltno