Commercial TV Making Headway In Britain

Press, Volume XCII, Issue 27824, 24 November 1955, Page 9

Commercial TV Making Headway In Britain

(Special Correspondent N.Z.p.A.)

(Rec. 10 p m.) LONDON. Nov. 23 Although firm answers can ha rd IV be given on a bare two months’ experience in the limited field of the London region, even this short sneli of competition produced some usefu evidence about the future of competitive television in Britain, says the Se%£?v t^^h C ’? rreSP ° nd ™ t The coming of advertising into the calm waters of British television has caused fewer shock waves than some expected and competition been beneficial, he says. -Commercials" have not lost their original novelty appeal and have avoided the endless strident repetitions which are so tira some across the Atlantic. Neither of the London commercial companies—Associated Rediffusinn Associated Television-expats to mtke a profit until network operation begl a s « ext ” is ho Ped that a sound financial basis will be estab hshed when this network soraurf.,. the Midlands. There is no Evidence of a serious shortage of advertising • Rediffusion aims at tak’ ing £20.000 a day and h™ rtcentN been reaching £15.000 or £l6 000 The company says it has sold 90 'ner “ n h of peak viewing time charged theyelr. “ ,nUte Until the onetot Advertisers are watching the public reaction with “feline concentration S says the correspondent. There seems audienc? gr^ m the‘ smallest * and^th" 8 «ai S ‘>r d eM “twe S en ,d £ y 26.050 a°nd has been sold. W ° rth 2OO JJ° W advertising revenue from the LoSfon stations is running at the „7 OI L do, ! £7.000.000 a year rate ° f about Public utterances of advertisers as to whether or not thev =ra « a S h’7 been guarded. TheV're'cogmse that their audience is still comn?ra

t rie e nt y al S^ l io a d nd h an eX E ari ' A.i ■ . Effe ct on 8.8. c. ••fim k ru g de°bl a t st e o ? ® C ha V a «<* a shelteFed «ne?lti U n“ Pe fi tlOn alter r- m -s r Te e s i s vi Si g m out a of a tS. OSt knocked the opposition sporting* events® “ com P etltlon over spangled fun ?n a eommSYstation” bu? p « re tX“™ s ™~, not so far literart c^P° rat *9 n has lowered ils standards P ° hCy ° r mnv® K “{respondent concludes: “It “ wly^or^o W « seems reasonably sure that it ha«t hold" in S £rti a K win have a glUtai method wm H h homes ’ Changes of British Hornes S row ing hold in S n y®i-“» Ind^jfA”