ADVERTISING OF WOOL
’ Sir, —Woolgrowers are indebted to i Mr Boyd-Clark for his criticism of the r Wool Board. During the last 10 years it has spent an enormous sum (last ' year the best part of £229,000) in publicity work on manufactured goods, ‘ which, as Mr Pannet said, are no better , than they were 20 years ago. Mr Tro- . love’s assertion that without that colossal expenditure on publicity, wool 1 would not command the price it does today, is sheer bluff. He cannot pro- , duce a tittle of evidence to prove that i anything the Wool Board has done has enhanced the price to growers by a fraction of a penny. It is fundamental that the things that count with consumers are quality, price and design; and it is to excel in those directions that large expenditure for research should have been concentrated • and also at Lincoln to improve quality and quantity of the raw material.— Yours, etc., „ „ WOOLGROWER. May 20, 1955. [“The New Zealand Wool Board has no comment to make,” said the secretary of the board (Mr J. Walker) when this letter was referred to him.]
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Press, Volume XCI, Issue 27669, 27 May 1955, Page 3
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188ADVERTISING OF WOOL Press, Volume XCI, Issue 27669, 27 May 1955, Page 3
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