Page 7 Advertisements Column 2

Press, Volume XC, Issue 27445, 3 September 1954, Page 7

In these three hours your skin “dies a little Your most troublesome skin problems are apt to get their start in daily 1 to 3 hour “danger periods,” dermatologists have discovered. This is immediately after yon wash your face. When you wash away the dirt, you also wash away natural skin protectors. Your skin takes 1 to 3 hours to re-establish its defenses. In the meantime, your skin is “un-balanced” open to troubles like these: “Shriveling,” flaking .. . Clogged-up pores, coarsened texture Read how Women noted for their beautiful complexions keep free of these skin problems . . . After each washing 99 your skin

Pond’s quick-acting beauty formula promptly restores skin elasticity. Combats dryness, flaking, shriveling. Keeps poreopenings cleared—skin texture fine and smooth. Always leave on a trace of Pond’a Cold Cream for continuing skin “balance” beneath make-up. Every night at bedtime a deep clearing and firm-up Besides a quick 7-second “re-balancing” after each washing, most skins need thorough creaming each night. A deep stimulating Pond’s Cold Creaming dislodges stubborn, water-resistant dirt from pores. Keeps your complexion looking fresh, young, vibrant. Today—begin this complete beauty care with Pond’s Cold Cream. Befofe the week is out, you’ll find that this new beauty habit has become second nature. And before two weeks have passed, you’ll be hearing people say; “Your skin is looking wonderful these days!” Among society beauties who use Pond’s MRS. . WILLIAM RHINELANDER STEWART MRS. NICHOLAS RIDGELEY DU PONT S.A.R. LA PRINCESS MURAT THE DUCHESS OF RUTLAND LA MARQUISE DE LEVIS MIREPOIX MRS. WINSTON FREDRICK CHURCHILL GUEST

gome signs of “un-balance” show up as soon as you finish washing your face: A drawn-tight, burning feel . . . shininees Flaky roughnesses ... splotchy, uneven colour These are the small, immediate signs, of skin “un-balance” the ones you notice right away. But in the 1 to 3 hour period that Nature takes to reprotect your skin, much more distressing problems can take root. Tiny dry lines deepen. Inside moisture that keeps skin looking young evaporates away the outer skin “shrivels.” Skin secretions harden in poreopenings—cause stretched pores and blackheads. Should you avoid washing your face? “Of ' course not,” leading skin specialists say, “Wash your face—and as often as you like to. But after- each' washing, always ‘re-balance’ your skin instantly . ..” 60 times faster than Nature Lovely society women follow each face Washing with a light application of Pond’s Cold Cream. This takes less than 7 seconds —yet it “re-balances” your skin within one minute —at least 60 times faster than Nature does.

k.il One the outstanding beauttw ©t society, photographed la her charming ' New York home. Mrs. Taylor’s notable good looks are compounded of strikitxg features, * translucent skin. She says: “( find that just a simple, quick follow-up with Pond’s Cold Credm after each washing does more for my complexion than the moot conqHicated beauty routine. And of course I always give my face a deep stimulating clearing with Pond’s Cold Cream at bedtime.” HOW! Pond’s Creams in New Economy Size Jars Twice as much cream and you save money, too Just out! A lovely new saving way to buy your much-loved Pond’s Creams. Pond’s Cold Cream and Pond’s Vanishing Cream are now available in new _., „ , . ... economy size jars—at just 5/9! So wonderful to Fond s New large economy size 5/9 ~ . . ~ ~ _■ m aipinto—these big, new jars hold twice the cream, , yet compared to the smaller jars, cost you 1/3 less. Pond's Standard size 3/6 And, of course, you will still Pond’s Creams V I in tfle familiar 3/6 size — an d the handy tube, W- 80 marvellous for V * '-I I’ ’ j® tr "travelling” at just 2/-. I i Pond’s Cold Cream and I Pond’s Vanishing Cream ar, V i made in the laboratories of Industrial Chemicals, Ltd, Auckland, for the Pond's Company Bxpos* New York, Standard sbs tabs —2-