WOMAN EDITOR IN AMERICA

Press, Volume LXXXIV, Issue 25388, 10 January 1948, Page 2

WOMAN EDITOR IN AMERICA

CAREER OF MRS B. B. GOULD

A high position in American journalism has been achieved by Mrs Beatrice Blackman Gould, who has risen from the ranks of a reporter on smalltown newspapers to work on New York daily newspapers and wellknown magazines and finally to the appointment, with her husband (Mr Bruce Gould), as co-editor of the “Ladies' Home Journal,” which is the largest magazine for women in the world.

The magazine’s net paid circulation in 1943 was 4.375,000. After the circulation had been voluntarily cut down as a war-time measure, it rose again in 1946 to 4,632,191. The magazine’s issue of October, 1946, set a record in publishing history by exceeding 2,000.000 dollars in gross advertising revenue. A great deal of the success of the magazine is due to the policy instituted by he Goulds of analysing the interests of women in a transitional society.

Mrs Gould finds time apart from her editorial duties to run a home successfully and to spend a good deal of time with her daughter. To manage this she puts all her editorial work into three days of the week and devotes the rest of the* week to her home. Recognition of Mrs Gould’s work in journalism has come from many sources. In 1946 she received the award given 'by the Association of Women Directors of the National Association of Broadcasters. In 1947 she was given an achievement award by the Women’s National Press Club, and in 1946 both editors received from the University of Missouri its annual award f'*r distinguished service to journalism. EXPERIENCES IN BURMA WOMAN ARRIVES TO SETTLE IN NEW ZEALAND (P.A.> AUCKLAND. January 9. A 100-mile walk carrying her monthold baby from Burma to the Indian border, before the advancing Japanese in 1942. was made by Mrs H. Walden. who with her husband, formerly a district forest officer in Burma, arrived m the Marine Phoenix to-day to live in New Zealand. Mrs Walden said that she travelled far in the Upper Chindwin district of Burma, with a number of Indian women. They had little food and only a few small belongings. They ate mostly rice on the trip, which took a month and a half. “We think we will be happy in New Zealand,” she said.