THE APPEARANCE OF FETHER-FLAKE
If the Fether-Flake you buy has a. darkish discolouration in the folds there is nothing to worry about. Regulations now demand a high rate of flour extraction, which means that more of the wheat is used, including bran. These bran particles darken on exposure to air. This is known as oxidisation, and affects the Appearance of the flour, but not its quality or nutritive value.
This factor, therefore, does not h.ipair the consistent high quality of Fether-Flake, which will continue to give the perfect results for which it is famous. Housewives will notice that the sooner they use Fether-Flake after purchasing the less difference in appearance will be noticed. In any case, the appearance of the baked pastry is not affected in the slightest.
Fether-Flake is obtainable for lOd lb at only Ernest Adams Ltd, Cake Shops and Agencies. (Slightly extra country agencies). Advt.
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Press, Volume LXXXIII, Issue 25206, 10 June 1947, Page 2
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148THE APPEARANCE OF FETHER-FLAKE Press, Volume LXXXIII, Issue 25206, 10 June 1947, Page 2
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