BROADCASTING REVENUE

Press, Volume LXXIX, Issue 23985, 28 June 1943, Page 4

BROADCASTING REVENUE

PROFITS FOR YEAR The revenue for the year amounted to £605,408, says the annual report of the National Broadcasting Service. Licence lees amounted to £549,423, receipts from sales and advertising m the New Zealand Listener" £30,366, interest £14,270, rents of larss and buildings £lOlB, and recovery of technical services at cost from the National Commercial Broadcasting Service £10,331 Expenditure for the year was £23l,o47,'leaving a surplus of £374,351. The chief items of expenditure were programmes £89,345, operation of stations £47,044, administration £37,271, "New Zealand Listener" £25,060, depreciation £26.391, broadcasting unit with the New Zealand Expeditionary Force overseas £2296, miscellaneous £3640. . , The fixed assets at the beginning of the year were valued at £215,881. Additions amounted to £31,867, depreciation was £26,391, leaving a balance of £221,537 at the end of the year. A further £380,000 was invested during the year to provide for future development and to overtake arrears of construction and equipment which have been held up owing to war conditions, making a total of £1,180,000 now invested for this purpose.

During the year 368,165 receiving licences were issued, a decrease of 3094. This decrease, continues the report, may be attributed to a number of factors, among which will be the war-time limitations imposed on radio dealers in regard to materials and manpower, while many men with the forces will not have needed to renew their licences owing to the temporary rearrangement of their home circumstances.

The annual report of the National Cf mmercial Broadcasting Services says Ihe total advertising revenue was £232,375, an increase of £7861 on the previous year. Details are:—Auckland (IZB), £75,022; Wellington (2ZB). £56,890; Christchurch (3ZB), £49,742; Dunedin (4ZB), £39,293; Palmerston North (2ZA). £11,338.

The progressive increase in advertising revenue, since the service commenced operations in October, 1936, is *as follows: —1936-37 (six months for one station only), £6462; 1937- (two stations for year, two stations for six months), £98,418; 1938- £161,166; 1939,40, £171,547; 1940-41, £205.952; 1941-42, £224,514; 1942-43. £232,375.