Page 13 Advertisements Column 1

Press, Volume LXXVII, Issue 23232, 20 January 1941, Page 13

im w # * ■ hj I u F | EAR” along with “Love” and “Jealousy” is one of the . most potent of human emotions ~ . if not the greatest. Like most things, “fear” varies in character. There is the Inborn “fear” -which restrains and, guards ‘ against dangers that are real. There is also “fear” of neurotic character ; and the twd often merge each into the other. Few of us realise the damaging part which “fear” plays in our daily lives, but the science of psycho-analysis is grappling with the problem, and has been successful in adjusting the lives of those unfortunate people who are haunted day and night with “fears” which in some Instances they are-unable to explain or counteract. It is, however, the smaller “fears” which affect most of us . . . the “fear” that we will be late •for an appointment . . . “fear” that we may not at some time be able to provide adequately ior our families ... “fear” that our health may break down . . . “fear” that we may lose our job . . . and 1 so on , . . all damaging to our feeling of well-being. Of course the counterpart to fear is CONFIDENCE, and there are many, many ways of promoting this desirable human trait. One which first comes to our mind is that of LOOKING really well. We have all experienced that wonderful “kick,” when some kind person says—“My word you ABE looking well!” That gives us a “lift” which often has a good effect for days afterwards . . . and this brings us to the fact that to look really well, one must give serious thought to their appearance in order to counteract fear and promote confidence. Make sure that, your clothes are spic-and-span at all times . . . both clean and well pressed. The knowledge of that alone will give an extra lift to your shoulders, and will assure a confidence very inexpensive to acquire . . . use Taylor’s Dry Cleaning, Dyeing, and Pressing services regularly . . use them for promoting confidence and banishing fear. “To-day is Monday” . . . reach out for the ’phone with confidence and dial 31-820 . . . and, Taylor’s will call for your garments that need cleaning, pressing, and possibly dyeing ... or you may prefer to personally leave your work at Taylor’s Factory, 57-59 Kilmore Street . . . or it may be more convenient to call at Taylor’s City Depot, 678 A Colombo Street, opposite Ballantynes . . . confidence comes of being well dressed, and you are always confident of the best results when you send your work to Taylor’s.

(No. 2) m Tamati Ngapora V\ '“,y' Sift Tamati Ngapora was a high-bred chief, being cousin to Te Wherowherot (better known as Potatau), the first Maori King. He took part in the Waikato expeditions against the Taranaki tribes In 1829-30, but on the introduction of Christianity he was one of the first to embrace it and eventually became a catechist of the Anglican Church. When the Government gave an area of land at Mangere (near Auckland) to the Ngati-Mahuta tribe, Manuhiri, as he was later known, erected a stone church and held regular services until 1863. He was a peaceable man with g generous, unassuming nature. Engraving .of Painting by Lindatuer in the Partridge Collection at the Auckland Art Gallery. r 9' Also in Vilb. Glads Jars— S/4 New Zea ands CHIEF Cigarette Tobacco C COARSE CUT, /wo OUNCSTWS-tfm 77