Page 7 Advertisements Column 1

Press, Volume LXXVI, Issue 23089, 3 August 1940, Page 7

ri L L EYE S A RE O N B O S O M SI aa 2? mm & siiiSi wmm m teiii :~a r-r----ipii m IwJHPSPi mm ii k>r,\ <*=?/• tr ■;: <¥£ etc &%■/?*€£[ wm H ■fZ Z7S 62: r¥: >"7 type.-fltti.nq \ 1 7 £V j S 7 Iff t // Fashion insists you shall have, a bosom that is definitely a bosom. And Berlei makes the brassiere that makes the bosom. Firm as affection. Comfortable as an old family friend. Your Berlei brassiere can’t slip and slide around, can’t bind or hamper you, because it’s a fit for your shape as well as your size, Berlei sculptures it to follow the exact swell and fall of the curves of your own particular type of bosom. These may differ greatly from those of other women having your identical bust measure. So . . Berlei makes seven different fittings for your bust size, one of them yours—and yours alone. To fit like a nickname. To lift, and model the soft flesh into the firm high curves, the deep separation, of the beautiful bosom that breathes beneath today’s young fashions. Diaphragm bands of varying depth keep you flat as a palm in front; special supports protect the frail tissues from sag and strain. Truly, you’ll find your bosom friend in Berlei 1 -THE NEW WAY TO BUY YOUR BERLEI "Now you can buy jour Berlei brassiere just as you do your shoes , gloves, frocks ~by number. Such a shopping help ! Asp your corse Here the number oj your figure fitting. ’ MED DEEPBUS7 ' DEEP BUST MED. DEEP BUB I MEDIUM BUST MED.FULLBUST FULL BUST MIDGET BUST JUNIOR BUST

STRANGE DIFFERENCE IN health of two children r&' mmmmm i ft. J V » - "V;" X *% ' 1 ' . ■ ’' sJm 5> < • ' * „ XnJK&sa EDNA . . . > . v . • • > . AGED 5 ’wGain in weight . > . 7 ozs. in.6 months COLDS LAST WINTER ....... 4 MARY ........... .-..AGED'S Gain in weight . . . over 3 lbs. in 6 months COLDS LAST WINTER .... NONE

"Myi sifter’s girl doesn’t catch minef “ AT a recent- schoolouting I could 'fj'huve hidden my face in shame,” writes a mother. ** My girl seemed so pale and e peaky ’ beside the other girls. Even Mary, my sister's childwho’s d few months younger, is much stronger ■■ and ■catches 'cold much less- often. - My. sister gives ■her girl' Scott’s Emulsion in winter, hut I give Edna a cod liver oil tome, too. If only someone could tell hie what was wrong-.’’ ■ • Doctors say that there’s tonic for building up children’s bodies and protecting them-against winter illnesses than cod liver oil. Yet thousands of mothers have the same - bitter : experience as the one' who : wrote the above letter. And that’s' the risk you 'run if; you give your child pi 3 *? oil -or an ordinary cod liver oil mixture. . ■ . wholly digestible before it can do good; it must be made into, the white creamy form of Scott’s Emulsion, so that children can get all the bodybuilding goodness they need. Other winter tonics maV either upset your child’s digestion or let the vital .oil pass through without doing good. But . Scott’s Emulsion is absorbed into her system within 30 minutes and by that time every drop has gone 'to strengthen her whole body* par-ticularly-her-chest and lungs. ★ 1 ★ ★ Scott’s Emulsion puts into your child’s body just what it heeds. -Purest cod liver oil to make .sound muscle and tissue. Hypophosphites of mineral salts to make bone. Vitamin A to keep off illness. Vitamin D to tone up the whole system and build firm bones and hard white teeth. . An,eminent Research Body has discovered the reason... -Its report says that: "cod liver oil must be made * •/; - Get Scott’s Emulsion for your child Let her have it right through the winter. Watch her grow up big

and healthy and free from the coughs, colds and winter illnesses, that make other mothers so anxious about their children. ■' NURSE SUGGESTED SCOTT’S Your child can pick up quickly like the little girl whose mother writes this letter : “ I used to eat my heart oiit over my little girl. She was always so pale and seedy. Then a nurse in our street suggested Scon’s. 1 can never thank her enough. My girL started to pick up within a fortnight . and since then she hasn’t had a day off from school.” ' But remember, it must be ’ genuine. SCOTT’S Emulsion. scorn EMULSION Starts strengthening your child’s chest within 30 minutes