Page 7 Advertisements Column 1

Press, Volume LXXV, Issue 22676, 3 April 1939, Page 7

AM ENTIRELY MEW PUNOPIE of Tm Construction/ Named in honour of the 100 th Anniversary of Charles Goodyear's discovery of the process of vulcanization of rubber. The Complete Answer to the Demands of Modern Motoring 33% More Non-Skid Mileage . . . Even Greater Safety It had to be different—this great new tyre by Goodyear—basically different—to meet the demands of modem motoring conditions. It had to be a tyre built specifically to fight the grind-away action of today’s fast travel on hardsurfaced roads—built to provide the greater safety demanded by greater speeds. And the G-100 is different vastly different—as you can see by the diagrams above! You know what a cross section of an ordinary tvre looks like when uninflated. It’s round, as shown by diagram A. When such a tyre is inflated, not only the sidewalls expand—the tread portion also expands! This stretching of the rubber in the tread makes it easier to cut —faster to wear. Now look at diagram B which shows a cross section of an uninflated G-100 tyre. See the difference? It’s 11 flat-sided,” higher than it is wide! When air flows into this tyre—the sidewalls expand and the tread portion contracts, as you see in diagram C. This squeezing up of the tread rubber gives it much greater resistance to cuts and bruises—much longer life. How muph more ? The G-100 delivers one third more safe non-skid mileage even than former Goodyears! And, added to the advantages of this new principle of construction, the tread rubber of the G-100 is made far tougher by a newly developed compound. Now look at the tread of the G-100 pictured here. You recognisedt, of course! It’s the same diamond-shaped block design the All Weather, Centre Traction Tread —that has never been surpassed for traction efficiency on any type of road—the tread that resists skidding in all directions. « . But look closer and you’ll see that’s been improved too! The diamonds are closer nested. That’s to make the G-100 silent and smooth rolling. And the tread is flatter, too—to provide still more road contact—more grip—for fast starts and sudden stops. ■ ’ * Any way you look at it, the G-100 is a completely new tyre. You’ll find them the longest-wearing, the safest Goodyear tyres you ever owned. And neither their extra mileage nor their surpassing beauty will cost you any more than you’re accustomed to paying for good tyres! NEW PRINCIPLE OF TYRE CONSTRUCTION A B C Uninflatecf G-100 Conventional Tyre When inflated all portions of the tyre expand the tread stretches, which makes it easier to cut. G-100 Inflated Sidewalls expand tread contracts. “Compressed” rubber Wears tougher to cut or bruise. ’Result—33% longer life. Note that this tyre when unin* flated Is fiat-sided, higher than it is wide. 51 m#. t4 sap ss ms JrfX-T' ( A •t ■■ '44 ... , more people, the world over, ride on Goodyear tyres than on any other make