Page 4 Advertisements Column 2

Press, Volume LXXIV, Issue 22319, 5 February 1938, Page 4

A RECORD OF PROGRESS { THE N.Z. HERALD NET PAID CIRCULATION EXCEEDS 72,000 DAILY Auckland. February sth, 1938. NET PAID SALES CERTIFICATE. We, the undersigned, after careful investigation of the publisher’s books, have ascertained the average NET PAID circulation of THE NEW ZEALAND HERALD for the period of twelve months ended December 31, 1937, and certify that it is in excess of 72,000 COPIES PER DAY Net paid circulation has been ascertained according to the formula approved by the Newspaper Proprietors’ Association and the Association of New Zealand Advertisers, MORRIS. DUNCAN & GYLLIES, Auditors for Proprietors, HUTCHISON. ELLIFFE & CAMERON, Public Auditors. NOTE 1. This certificate is for full 12 months, 2. This certificate is compiled in strict accordance with the formula approved by the Newspaper Proprietors’ Association and the Association of New Zealand Advertisers. 3. The increase is due to the merits of the publication itself, and has not been stimulated by any form of competition or' benefit. 4. “ The New Zealand Herald ” has by far the largest circulation of any daily newspaper in New Zealand. 5. On the basis of cost per inch per thousand of net sales, “ The New Zealand Herald’s ” advertising Apace is the lowest priced in the Dominion. THE N.Z. HERALD CARRIES THE GREATEST AMOUNT ADVERTISING OF ANY DAILY PAPER IN NEW ZEALANI OVER 40,000 COLUMN INCHES MORE ADVERT) INC APPEARED IN THE NX HERALD LAST YEJ THAN IN ANY OTHER NEWSPAPER IN THE DOMINION.

/ V' H 9r I SAID .‘Oy TO MY PAINTER AND BY JOVE S IT SPREADS TURTHE LASTS LONGER.'' There’s only one standard with Berger BJ. .• • best! That goes for every ingredient... lead, ztßfi* colours, oils. It goes for formula, method, and machinery. In 177_ years Bergc*» haven’t taken one chance on quality. That’s why Berger’s B.P. lasts longer, covers more surface ... covers it better ... and looks better from start to finish. NO COMPLAINTS WITH BERGER PAINTS Stocked by;— ASHBY, BEBGH & CO. LTD., Christchurch. HURST A DRAKE LTD* Christchurch. F. LEWIS & SONS LTBJ 275 Stafford Street, Taam* Morrison Bros* Geraldine. A. D. Cameron. Temnlub • f FOUNDED HA 1760 IN LONDON r 1338- STILL THE BEST PRINT .