Page 3 Advertisements Column 1

Press, Volume LXXIII, Issue 22201, 18 September 1937, Page 3

Do you sigh for the movie-star’s figure—or the mannequin’s poise? Then take heart; Berlei helps you aspire to both. Your Berlei discovers every vestige of the siren in you. Smooths you down where curves run riot, brings you out where Nature neglected you. A Berlei makes your lines right for every single thing you wear whether you would be firm and business-like before noon, soft and gracious in the afternoon or romantic by night. And ail done so naturally ! These new Berleis are truly the lightest, loveliest controls a lady ever longed for. Some have your shape and size woven right into the fabric; others show heavy figures how to-be smart with daintier fabric and fewer bones. And then too, every Berlei seam, suspender and fastening is bent on completely effacing itself to keep you smooth. No wonder you feel like a goddess. And so, Inevitably, comes the coveted look of being at ease in your clothes. Figure? Poise ? No need to be born to it. For what... we challenge you . . . can bring you both more effectively, more, to-the-manner-born, than Berlei! '

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