HIGHWAYS and BUYWAYS The advertising columns of this paper are the highways of commerce. There you will find the products and services of firms who are glad to place their goods on display where the greatest number of people can find out in the shortest possible time whether those goods are worthy or not. True, sometimes you can find good values of! the highway—among the “unknowns” and the “just-as-goods.” But why take the risk—when you can use the advertisements as a dependable guide to value, and save a lot of time in the bargain ? When a manufacturer places himself on record in the printed page, he is forced to guarantee you consistent quality and service—or the disapproval of purchasers quickly forces him out of the market. That’s why you have such a friendly feeling for old and well-known advertised names—you know you can depend upon them. Read the advertisements in “The Press” regularly and know what you want before you start out to shop. It pays ; o make the advertising highways your buvwavs.
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Bibliographic details
Press, Volume LXXII, Issue 21938, 12 November 1936, Page 7
Word Count
173Page 7 Advertisements Column 3 Press, Volume LXXII, Issue 21938, 12 November 1936, Page 7
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