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Press, Volume LXXI, Issue 21533, 24 July 1935, Page 10

A suggestion that drawings emphasising misery and poverty should be published in the newspapers as part of the publicity campaign for the queen carnival scheme was strongly opposed by several members of the publicity committee at its first meeting yesterday. It was stated that an American newspaper had supported a relief of distress campaign with such pictures, publishing one each day, with the object of appealing to the "hardhearted' members of the community; but the chairman (Mr J. J. Staples) said that if appalling pictures of misery were put into the newspapers it would be likely to close the pockets of others advertising in the same papers and would not assist the campaign. A suggestion that attractive pictures of young children, perhaps with the words "Are they worth helping?", would be a far more satisfactory method of advertising met with the approval, of the committee.