BOVRIL, LIMITED

Press, Volume LXXI, Issue 21456, 24 April 1935, Page 13

BOVRIL, LIMITED

—, DIRECT NUTRITIVE VALUE OF BOVRIL At the Thirty-eighth Annual General Meeting of Bovril, Ltd., held in London on the 7th March, 1935. Lord Luke, the Chairman, dealt with the results of the last year and explained the financial position, etc., and the resolutions were duly carried. SIR JAMES CRICHTON-BROWNE S SPEECH. Sir James Crichton-Browne, M.D., LL.D., F.R.S., paid a high tribute to the efficacy of Bovril as a safeguard against the malnutrition which is responsible for so much ill-health. He recalled how the researches of the late Professor Sir W. H. Thompson, of Trinity College, Dublin, undertaken at the request of the Local Government Board of Ireland, had proved beyond doubt that, in addition to its direct nutritive value, Bovril possessed remarkable powers of promoting the digestion and the assimilation of other foods to which it was added. Sir James said that without mastication, by virtue of those extractives in which Bovril was rich and which imparted to it its aroma, it increased the salivary flow, activated the gastrio secretions, and conduced to the production of those hormones which were now known to be necessary to the maintenance of healtii. At every stage it ministered to healthy functional activity in the alimentary canal and compensated in some measure for the excess of carbohydrates with deficiency of protein and fats which, in the dietaries of the day, was probably responsible for much malnutrition. A teaspoonful of Bovril does not seem much, but the nutritive value of foods cannot be measured by their bulk. THE ONLY SAFEGUARD AGAINST INFLUENZA. Recently there had been issued the report of the Medical Research Council describing some most interesting and valuable experiments, with the ultra-microscopic virus of influenza, and pointing to the possible discovery of an immunising serum, but concluding with these emphatic words: "There is no immediate prospect of the control of influenza," so it was necessary to fall back upon the old policy of maintaining nutrition as the best safeguard against it and many other diseases. "BOVRIL GIVES FITNESS WITHOUT FATNESS." "Neither poverty nor riches; feed me on food convenient for me"—that was the prayer of Agur, son of Jekeh, which might be rendered to-day, "Neither Obesity nor Slimness, but a sufficiency of Bovril to preserve my figure." And that .was one of the recommendations of. Bovril that it neither fattened nor emaciated, and so it helped to maintain the balance and natural contour of the body, and its assistance in that respect seemed to be much needed at the present day, for in recent investigations it was found that of a group of school girls 12 years of age, 41 per cent, showed some defect of posture or local deformity. f —1

"This will not be the last time," was the cheery assurance given by an Auckland nonagenarian, Mr Alder Fisher, when he returned to Auckland from an ascent of Rangitoto on Friday, reports the "New Zealand Herald." Mr Fisher, who was 94 years old on Wednesday, has made a practice for about 15 years past of marking his birthday by climbing Rangitoto. Although he is now an inmate of the Institute £or the Blind, Mr Fisher walked the entire distance from the ferry to the summit and back again unaided anci appeared quite full of vigour at the end of his self-imposed task. ' Mr Fisher used to be accompanied by Sir George Fowlds. Mr Fisher, who was born in London in 1841, worked his passage as fourth - officer in the ship Agincourt from London to Australia, and crossed to New Zealand in 1862. In 1865 his father, a medical practitioner, arrived from London and commenced farming at Port Albert, later going to Matakohe. Mr Fisher joined his fatheij, and, with his family, subsequently went to Auckland to live.

Details of the special Empire jubilee stamps are still coming to hand. The set for South Africa is to consist of four values, one penny, twopence, threepence, and sixpence. The stamps will be oblong in shape, the design showing the profile head of the. King on a coloured and circular ground in the centre. On either side there will be the words, "Silver Jubilee" with its Afrikander equivalent, "Silwer Jubileum," with springboks couchant on a sun-rayed background. These handsome stamps are sure to arouse great interest among philatelists.

Have you anything to sell? —Do you wish to buy? If so, a small advertisement in the classified section of "The Press" will be all you need. 12 words Is, three insertions 2s 6d. —6