RECOVERY IN AUSTRALIA

Press, Volume LXXI, Issue 21399, 15 February 1935, Page 13

RECOVERY IN AUSTRALIA

FEELING OF OPTIMISM BUSINESS EFFICIENCY [THE PRESS Special Service.] WELLINGTON, February 14. "Optimism prevails in Australia now to a greater extent than for many years past," said Mr Frank Goldberg, governing director of the Goldberg Advertising Agency, Ltd., who has arrived from Sydney on a visit to the annual New Zealand newspaper conference. "The progress made," continued Mr Goldberg, "is really remarkable. It is a story of progress under really serious handicaps. Prices of export commodities have remained unprofitably low. Wool, on which Australia's prosperity so much depends, improved appreciably for a while, only to fall to an average of 9id per lb, although a brighter tone is now evident. It has been a year also notable for droughts, floods, and plagues of grasshoppers. "Yet despite -these disabilities internal conditions have improved unmistakably. Men are getting back to work. In New South Wales alone, out of 210,000 who were unemployed three years ago, no less than 125,000 have been permanently absorbed in industry. Bank clearances, motor registrations, new building—practically every class of trade is on the up-grade. Contributing Factors "Constructive government has of course, played a large part in bringing about this desirable condition of affairs. By courageously adhering to the Premiers' Plan, the Government gradually turned deficits into surpluses, interest rates were lowered, new internal loans were successfully floated, and the way was cleared for Australia to build on firmer ground. "But perhaps the greatest of all benefits which political stability conferred on the Commonwealth Was the stimulus it gave to public confidence. For the employment of more than 80 per cent, of its people Australia must rely on private enterprise. In 1931, before the adoption of the Premiers' Plan, political and therefore economic conditions were chaotic. Men had ceased to invest money in new projects because they were fearful of what would happen next. Consequently, unemployment rose to unprecedented levels'. But when confidence was restored industry began to expand at once and absorb large numbers of idle men.

Business Learns a Lesson "The depression was a hard lesson, but there is" no lack of indication that the lesson has, not been lost on a great many business men. There is many a man in Australia to-day who feels it I has been well worth while to have lost all in order to face a future with confidence and with ten thousand pounds worth of experience in his head. "The careless ways of the boom period have gone by the board, and j this is chiefly noticeable in the changed attitude towards advertising and marketing. In the old days there is no denying that 'hit or miss' methods were generally employed in these directions. Advertisements were inserted without the market conditions appertaining to the particular product being first ascertained. Consequently some advertisements 'pulled' and some did not and the advertiser could not make head or tail of it. Now, however, attention is being paid to market conditions, the right appeals are being formulated, and money is being spent with some definite objective and with a reasonable assurance of worth while results. It so happens that although in this way a tremendous amount of waste has been eliminated the effect has been actually to increase the total volume of advertising in newspapers and other media."

MEAT EXPORT PROGRESS KILLINGS HEAVY INCREASES Killings for export at all works during the 1934-35 season, commencing October 1, 1934, to January 31, 1935, have been notified by the Meat Producers' Board as follows: —

PROPERTY SALE Messrs Ford and Hadfield, Ltd., report having sold on account of Mr Jarden his five-roomed bungalow, together with 31 perches of land in Opawa road south, to a client. —8

North Island 1934-35. 1933-34. Beef (quarters) 68,860 34,712 Wethers (carcases) 340,047 229,225 Ewes (carcases) . 348,064 191,238 Lamb (carcases) . . 2,798,558 2,712,336 Porkers < [carcases) 195,124 136,757 Baconers (carcases) 67,932 56,680 Boneless beef 14,677 101,578 Sundries 88,675 80,377 South Island Beef •. • < — — Wethers . • •< . 67,072 10,009 Ewes ,, ., 73,049 14,462 Lamb .. ... , 1,141,049 924,342 Porkers .. .. 8,943 6,241 Baconers 5,825 2,985 Boneless beef 3,170 8,491 Sundries 23,364 23,929 Total for Dominion Beef 68,860 34,712 Wethers . 407,119 239,234 Ewes , 421,113 205,700 Lamb , 3,939,607 3,636,678 Porkers . 204,067 142,998 Baconers 73,757 59,665 Boneless beef 17,847 110,069 Sundries . 112,039 104,306 Stocks on Hand Stocks on hand and in stores in New Zealand on January 31, 1935, were:— 1934-35. 1933-34. Beef 36,904 25,509 Wethers • • t * . 202,696 97,638 Ewes • •« , 280,878 85,450 Lamb . 1,883,612 1,460,821 Porkers • • •. 62,859 24,455 Baconers 21,288 18,062 Boneless beef 19,908 50,255 Sundries 89,550 73,133

Monthly Shipments The New Zealand Meat Producers' Board is advised by cable ■ i message from its London office that the shipments from Australia and South America to the United Kingdom during the month of January were as follows: — Australia — Carcases mutton .. — 58,355 Carcases lamb 122,737 Quarters beef (frozen) 16,374 Quarters beef (chilled) — South AmericaCarcases mutton 11,718 Carcases lamb 507,683 Quarters beef (frozen) 1,846 Quarters beef (chilled) 515.011 The shipments from New Zealand to the United Kingdom for the same period were as follows: — New' Zealand — Carcases mutton .. 147,310 Carcases lamb 678,993 Quarters beef (frozen) 14,276 Quarters beef (chilled) 3,991