BETTER TRADING IN AUCKLAND

Press, Volume LXXI, Issue 21363, 4 January 1935, Page 9

BETTER TRADING IN AUCKLAND

SHOPS DO GOOD BUSINESS [THE PRESS Special Service.] AUCKLAND, January 3. Business was resumed in the city to-day after the Christmas and New Year holidays. For the most part the impression was that trade was better than usual after the holiday interval, and shops generally were well patronised. Large firms have now had the opportunity to review in detail the results of their trading over the holiday season, and can regard the position with satisfaction. One house, | which does widespread business | throughout the province, records an increase for December of 12 or 13 per cent, on figures for the previous December. Its turnover had been increased month by month all the year. A feature of December shopping was the demand for better quality goods and for utility lines, as distinct from fancy articles. A representative of this firm attributed the position to the fact thatf during the last few years people have been learning to adjust their spending to their incomes. Luxuries have been abandoned, and necessity has taught people to spend their money more wisely and effectively than they did at one time. For this reason the outlook for the immediate future was good. INCREASED TURNOVER IN WELLINGTON (PRESS ASSOCIATION TELEGBAU.) WELLINGTON, January 3. The turnover for the Christmas and New Year shopping season is generally considered to have been better than that for the previous year by 25 per cent. Approximately the same results were obtained by shopkeepers in all lines, according to enquiries made in Wellington today. This year shops in Wellington did not keep a late night on New Year's Eve as they did last year, but rather than cause a falling off in takings this change seems to have increased the turnover. In fact, one firm went so far as to report a 75 per cent, increase in New Year's Eve sales over the figures for the previous year.