DAIRY CONTROL BOARD

Press, Volume LXX, Issue 21257, 31 August 1934, Page 12

DAIRY CONTROL BOARD

. -- —♦ ; REVIEW OF LAST SEASON I TENTH ANNUAL REPORT i PRODUCTION AND jMAWvLTING i Features of the season 1933-34 ending on July 31, in the Dominion s export of butter anu cheese, are reviewed | in the tenth annual report ot the New Zealand Dairy Produce Control Board The report states: "The export levy on butter and cheese, exported foi the 12 months yielded £80,227 4s, interest front investments £492 4s 7d. making a total income of £80,719 lis lid. The expenses of the board under the heading of "Management" were for the head office in New Zealand £5(199 2s 4d. and London ollice £4,it!3 '9s 2d. A sum of £9104 7s 7d was inj curi'cd for exchange on remittances to | London for advertising and office exj pi'iises. Other expenses, such as shipping supervision, shipping! work at j branches, 'Exporter,' Board meeting i expenses, etc.. totalled £11.739 17s 3d. j In addition, the sum of £3500, spent ion research at Massey College, £JOS i granted to Cawthron Institute, and | £33.150 10s 6d spent on advertising : butter and cheese in the United King- ; dom. bring the total expenditure tc I £ 07.931) lis lOd. i "In assessing the amount spent oil advertising during the year it is neces- ' sai'.v to add to the £33.150 10s Cd sier- ; linthe exchange required to remit j 1 he amount to London, namely, £B2BB, ! makin;; Ihc tola! expenditure approximately il 11.438 in New Zealand currency. "The txce;-b of income over expenditure of £12,780 5s Id has been transI fcrred to accumulated funds, bringing ! this up to £27,503 0s 4d. "The levy, which stood at l-32nd of !a penny a pound of butter and l-04tb i of a penny a pound of cheese exported. ; wa.; increased to 3-0-llhs of a penny a j pound on butter, and 3-12oth.s of a | penny a pound on cheese, lor adveii tisiii;; purposes. Production Dui ing M-ason ; "Favourable condition.- in tk.e early | spring «ave a wealth of feed, and a j very substantial increase in production ! was recorded During the balance of the season, although here and there I tinoutdiouf the country dry .-..pells were i experienced, conditions in the main : were satisfactory, and production kept I up, with tnc exception thai in the lail I few months of the season the falling- "■!' wah more rapid than usual. 1 "The following figures summarise th' : position: I Manures delivered to farmer.-*: Jar.u----i ary t to April 30. 1029. 161.98(1 tons: ! 1!«0, 143.817; 1931, 100.297: 1932, 152.847: ! 1933. 91.<>9.3: i!>34. 117.56]. Number of i cow.- millo d: 1921-1922. 1.015,325: 1922J 9''3. 1.121.671: 1923-1921, 1.184.977: 192!i 1925. 1.19.3.567: 1925-1926. 1,181,44): 1920- : 1927, 1,181.545: 1927-1928. 1,242.729: 1928- ; 1,291,20!: 1929-1930. 1.389.541: 1930- ! 1931. 1.499.532: 1931 -1932. 1.5f.2.(>(>4: 1932i 1933, 1.723.913: 1933-1934. I.« 15.000 '"cslim.'.'e'i '. ( an.nla and New Zealand " i he cheese im[)orlatiuns iiiio tile ! bmted Kingdom ha.i; been a; lol- ! 10w,,:-1923. 1,30.317 ton -: 1929. 149.730 'ion-: 1930, 15.3,630 ion.s 1931, 144,233 low; 1932. 150,337 tons: 1933. 151.933 , ii.'ii-. of which Canada and New Zeal 1I . ui-plied t!;c followin:; propor- ' : 19":' .. 3! 0:1 i!<3n .. c:; 1931 .. 24.4 do 1932 .. 2-1.1; 6:6 133S 20.72 Gi.7(i "Sw.v 1!• 15 the Itjial mmoi'iatiei'ss of but lor inlo the United Kingdom have ' r.iore than doubled. The figures are: •--1915. 190.390 tons; 1922. 188.781: 1923. •'I:!'.061: 1924. 224,009; 1925. 277.839; 192(>. 256.961: 1927, 261.597: 1928, 274,307: ! 1929, 320.000: 1930, 341,422; 1981, 408.008: 1 1932, 418.21 H; 1933. 441.72!!. i "That, the market lor butter is ; elastic and consumption increases with .' reduced prices is abundantly proven by the above figures, and confirmed by ' ilie con: umptinii a head as given be--1924. 1929. 1931. 1933. lb. Ib lb. lb. I Un s.ed i Kingdom 14.76 26.66 23.16 i C'anaoa - - 29.26 30.90 New Zeakaul 86.3 87.7 "Great Britain is still almost the only market for the Dominion's export produce, and statistics giving clear indication of this are suppliel With this report. We give some particulars of the markets in Canada. West Indies, Belgium, and the East. Competition at London Show "Added interest was given to the 1933 London Show by his Excellency; Lord Bledisloe yiviny two valuable i silver challenge cups, one to be: awarded to the highest scoring cheese from any portion of the Empire, and j the other to the highest scoring Newj Zealand cheese. It is very pleasinß to ; he able to report that a Southland j U'ctoiy—Kelso—took first place in the; overseas Empire section, thus winnin'-; j both Lord Bledisloe's trophies, as well; «s the Hansen trophy, j He view of Advertising "Tnc- proceodure in advertisim: has . followed very similar lines to that of last year, states Ihc London manager, i No radical departure in policy has! occurred, as we have every reason t:> ' feci satisfied that our general plan of' campaign evolved from cumulative! erperienee over many years is calcu-' lated to yield the best practical results !o the producer. The increased monetary allocation has proved of immense; value, as we have been in a position : to make a really bi'4 impression in all: the areas in which our operations; ha ve centred. Our report, on each' separate campaign has been of a com- i prehensive nature, and there remains CONSUMPTION OF MARGA Tons. 193 k Imports . 6.3.707 Home manufacture- 133.175 248.94 ' l.ess exports 2.111 216.001 Consumption per head 12 351b Estimated, but considered reliabl CONSUMPTION OK BUTT 1 Tons. 1924. Imports 264,63 m! Home make .. . 40,000 804.638 He-exports .. 9,553 295,085 Consumption per bead I 4.761b 'lVlal butter and margarine 27.111b

very little to say about them indit vidually. . , "Our forces have again been concentrated largely in the 'front line,' that i* amongst the retail grocers who i make a living partly by selling our butter and cheese. A good deal has : already been done in previous years, but there is still plenty of scope for : improvement and consolidation. V/e ! cannot emphasise too strongly how i much importance we attach to cul- • tivating this goodwill, and how keenly 'we look forward to the time when everv worth while retail grocer will , reparcl the stocking of New Zealand i butter and cheese as part and parcel ,of his and find profit and i pleasure in selling their. Sample Sales in England | "The selling of butter and. cheese ' camples is still being continued, notwithstanding the fact that as a pub--4 i licity idea it is gradually losing its ! attractiveness. Samples sold for the - year up to July 31 are: Butter 87,903. cheese C 8.493. | Herd-Testing Develops ' "The Dominion Group Herd-Testing | Federation and its enthusiastic super - j visor are to be congratulated on the | results of the last season. In spite of j the adverse economic conditions the J number of cows under test shews an | increase. 1 "The following table shows the total ! cows in the Dominion in milk or dry i at January 31: ! Butter--1 Per fat Total cent, product. I Seas' in. a)l cows, tested, per cow. i 190!)-10 .. 533,1(53 .14 148.45 oj 1910-11 .. (533,733 .08 139.46 -I 1911-12 655,503 2.04 140.10 .' 1912-1." (57<J,021 3.68 150.78 1913-14 .. 701.312 3.50 156.5:'. M 1914-15 .. 725,40:5 3.30 154.07 BI 1915-16 .. 750.323 3.21 160.52 1. ! 1916-17 .. 777,439 1.84 163.96 i 1917-18 .. 793,212 3.37 152.23 1918-19 .. 826,135 2.05 150.64 ' 1919-20 .. 903,454 2.78 152.04 1920-21 .. 1,004.666 3.55 154.25 5 1921-22 .. 1,137',055 4.00 174.97 -i 192';-23 1.248.643 6.79 180.62 1923-2-'. . 1.312.588 11.52 174.10 ' 1925-26 .. 1,303.856 13.02 179.40 11 I 1926-27 1.303,22,3 13.05 198.50 1927-28 1,352.398 16.57 195.38 - 1923-29 1,371,063 .13.93 210.84 , 1929-30 . 1.-440.321 . 19.69 218.05 , ' 1930-31 1.601.633 16.95 201.00 '■ 1931-32 . 1.702.070 15.26 199.70 1932-33 1,839.441 15.55 214.8 •1933-34 1.960.000 15.3 220.00 -Estimated. Dairy Research * i !ii i (.viewing the research work done 6 I by the board during the year, the re- ! port says that in addition to the £3500 f l given to Massev College for dairy reh j search, a further £2500 was at the re- , quest of the Prime Minister contrii buted on a pound for pound basis with | the Government for investigation, of Li i new types of cheeses which might be _ ' manufactured in the Dominion, and ' for certain additional investigations on 1 butter. The Dairy Research Institute had continued investigations into fonna- >' j lill and casein treatment for insignis alpine boxes. The experiments had not i,, met with complete success, but were -1 so encouraging that it was felt that ex- ' | periments on a larger scale were juse | tified. Various wrapping materials c i v.-crc tried, and it was found that aluii | minium foil backed with parchment >t! was the most successful in doing away t i with surface discolouration. Experiments on cheese included an investigation into the possible cause ' , of variation in starters, and some pro--1 gress had been made toward their control. An extensive investigation of ■• i pavment fur cheese-milk was being I made and the institute expected to be .'iable to place the results of its wcr'I before the industry soon. Work o.i the discolouration of cheese had shown ' ! 11,;,; bleaching and pink discolouration " j were due to bacterial action. The "! precise organisms had not yet been * j discovered.' and the process of finding " j (hem was necessarily slow. Regulation of Shipping ••The cHurts oi the board coneenr.ng ■ hipping have been similar to those in 1 ; previous years. It has been found most I) | difficult to effect any material hn- ; J | pruvement in the advancement made "' during the years the board has con- "! trolled this necessary adjunct to the "; industry. The policy of regulating , ■ shipments in order to provide a eon- '• tinuity of supply has been rigidly adhered to, both in butter and cheese, and undoubtedly this procedure liascome to stay. Its benefits have been .proved time'and again. Whilst carrying out this policy the board has, apart from working to scheduled ' monthly ; quantities lor arrival, endeavoured to i again spread the monthly quantities I I into weekly periods. Owing to the con-t-'ldiiion ot' loading overseas vessels in : this Dominion, combined with the unsettled state of waterside labour over : the last six months, it has been diili- : cult, indeed for the great majority of : vessels loading dairy produce to adj here to the loading itinerary arranged c | at the date of allotment. Very few vesisels have been able to depart and arI I rive on due date." 1 !

MA KG A KINK ANT) HITTER

COMPETITION IN HOME i .MARKETS ; ; CI.ALMS OF MANL FACTLHEHB i An indication of the formidable '.nature of the competition of marga- , J rine met by New Zealand butter in : the British market, is given in the I annua! report ol' the New Zealand [Dairy Produce Control Board. A state- { ment made at the unveiling of a j memorial to the inventor of margarine ; is quoted to show that, research on i that commodity had been intensive, ; and that its manufacturers now believed that their product was equal to summer butter. ! The report states that world ligures as to the production in European countries and United States ol' America, are M'iven by Messrs Frank Fehr and Company in their annual review as totalj lim; approximately [130,000 tons in ] 033. as against 1.030,000 tons in 1932. i The greatest producer in 1033 was Ger- ; many, villi 305.000 tons. 3l:trjfarinc in Britain I The position of production and coni sumption of margarine and butter re1, spectively in Great Britain is as under: - i JUNE IN UNITED KINGDOM 1031. 1932. 1933. I 31.063 4.(110 1.026 193.000 191.000 .117.000 ; 227.003 193.019 173.020 ' 10.023 3.913 1.737 217.049 191.703 170.339 1 10.531b 9.31b 2.31b i i] c. | ER IN UNITED KINGDOM. 1931. 1933. 1933. 403.33!', 113,213 411,723 : | 40,000 •: o.oou 40.u00 ; 4 13,333 433.213 431,720 17,572 .15.272 4.233 425.930 442.940 477.44! ! 20.061b 21 .-:3i!j 23.1 CI b I 31.21! ij :;o.7i<-b 31,00'1J