Page 1 Advertisements Column 3

Press, Volume LXIX, Issue 20979, 6 October 1933, Page 1

TTNION STEAM SHIP COMPANY OF NEW ZEALAND, LTD. 168 Hereford street. 'Phone 33-500. Sailings (circumstances permitting): FOR WELLINGTON—Passenger Train Maori—Mon., Wed., Fri., 7.10 pra Rangatira—Tues., Thurs., Sat. 7.10 p.m. Second Express Train does not . run on Mondays. Wahine relieves Rangatira Oct. 10. WELLINGTON-PICTON SERVICE. Tamahine—From Wellington: Mon., Wed., Fri., 2.45 p.m. From Picton: Tues., Thurs, Sat., 2.45 p.m. FOR SYDNEY (with through booking to Melbourne and other Australian ports). Passengers in three classes. Ship's doctors carried. FROM WELLINGTON, itfaunganui—Tuesday, Oct. 17th, 9 a.m. Marama—Friday, Nov. 10th, 3 p.m. . FROM AUCKLAND. Monowai—Friday, October 20th, 3 p.m. Aorangi—Monday, October 30. Inclusive Tours in Australia arranged. r-~„ „ ISLAND SERVICES. IHL^ VA (FIJI) - HONOLULU, VICTORIA (8.C.), and VANCOUVER! Niagara—From Auckland, Oct. 17th. FOR CANADA, UNITED STATES, ENGLAND (Via Suva, Honolulu, Victoria, Vancouver)— Niagara—From Auckland, October 17. Via Rarotonga, Tahiti, San Francisco: Maunganui—From Wellington, Oct. 31. Sailings Fortnightly. FOR WELLINGTON—Cargo at Rail, Ferry Steamer daily, 11 a.m. Taking Cargo for Patea. FOR PICTON AND AUCKLAND. Waimarino—Tuesday, Oct. 10, 11 a.m. FOR NAPIER, GISBORNE, AND TAURANGA. Titoki—Thursday, Oct. 12th, 10 a.m. FOR NEW PLYMOUTH. Totara—Friday, October 6th, 10 a.m. FOR NELSON AND NEW PLYMOUTH. Opihi—Monday, October 9th, 10 a.m. QRIENT LINE TO LONDON. Via Sydney, Melbourne, Adelaide, Fremantle, Colombo, Aden, Suez, P:>rt Said, Naples, Toulon, Palma, Gibraltar. and Plymouth. Tons. Oct. 14 Oct. 28 Nov. 11 Nov. 25 Dec. 9 R.M.S. OTRANTO 20,000 Oct. 28 R.M.S. ORONTES 20,000 Nov. 11 R.M.S. ORFORD 20,000 Nov. 25 ♦R.M.S. ORSOVA 12,000 Dec. 9 •Tourist steamer, one class only. Does not call at Palma. FARES. NEW ZEALAND TO LONDON: Ist Saloon from £B7 single, £152 return. 3rd Class from £39 single, £7O return. Tourist from £4O single, £72 return. All fares subject to Exchange, which may be ascertained on enquiry. TO AUSTRALIAN PORTS. Passengers can book through from New Zealand to Brisbane. Melbourne, Adelaide, and Fremantle. U.S.S. CO. OF N.Z., LTD., Agents. CHEMISTS. D. F. GLANVILLE, M.P.S., Ph.C. CHEMIST and DRUGGIST, 0 HOLMWOOD ROAD. FENDALTON ''OUR Inspection is invited of an ■ Extensive Selection of High-class TOILET REQUISITES Patrons are at all times assured of efficient service and courteous attention. Prescriptions accurately dispensed from purest drugs. CITY PRICES. 'Phone 23-663. G4092

ADVERTISING AS ADVERTISING AS ADVERTISING AS INVESTMENT. INVESTMENT. INVESTMENT. a T a time like the present, when - most business executives are exploring every avenue for the stimulation of sales and the reduction of overhead, the question of advertising receives more than usual attention. This is, perhaps, only natural, and rightly so, for there is no avenue through which money can be wasted more easily; similarly, there is no more profitable field for investment, particularly in a time of business stress, than that offered by advertising. Any keen business executive looking back through the files of New Zealand's leading newspapers cannot help being struck by the fact that most of the wellestablished, progressive firms of to-day are those who have been consistent advertisers. It is significant, also, that the progress of most firms can be traced by their advertising. Some firms, for instance, which held a big share of their particular business field 20 or 30 years ago, have written the story of their decline in the advertising pages of the daily newspapers. Others, again, show their rise and ever-continuing expansion. It is an interesting study, for in no sphere do methods change quicker than in that of advertising, and no field offers greater opportunity for the building up of goodwill. Furthermore, it is a field no commercial institution can afford to neglect. The people of Canterbury are, and have always been, used to their morning newsoaper, and, as in CANTERBURY, as in ENGLAND, AUSTRALIA, and NEW ZEALAND, the MORNING NEWSPAPER leads in Circulation and Coverage, and is recognised as the ideal medium, both for National and Retail Advertising. THE MORNING NEWSPAPER is read by the menfolk before leaving for business, and is read and REFERRED TO BY THE WOMENFOLK SEVERAL TIMES DURING THE D-' '. THE CHIEF BUYER IN EVERY HOME is the Housewife, and before leaving home to do the family shopping the advertising pages are eagerly read, in order to ascertain where to go and the best that is offering, so as to make the purchases with the minimum amount of effort and time. A POWERFUL SALES PRODUCER.

Covering the province of Canterbury, "THE PRESS" reaches every section of the community, particularly those people with the maximum of purchasing power—a matter of the utmost importance to advertisers, especially JUST NOW. " THE PRESS " is a home newspaper, being delivered right into the. homes, and it enables advertisers to reach all members of the family six days a week. "THE PRESS," CANTERBURY'S LEADING DAILY, is owned and controlled in Christchurch in the interests of Canterbury people. It has the largest circulation—C ERTIFIED BY AUDITOR'S CERTIFICATE covering City, Suburbs, and Country Districts, of any newspaper in Canterbury, and is a SELLING MEDIUM OF UNEQUALLED POWER.