Page 1 Advertisements Column 4

Press, Volume LXIX, Issue 20836, 21 April 1933, Page 1

TENDERS. SHIRLEY POST OFFICE: RENOVATIONS. District Engineer, Public Works Department, Christchurch, up to 4 p.m. on Tuesday, 2nd May, for Renovations to Residence at Shirley Post Office. Specifications may be seen at the Public Works Office, Christchurch. a. 2466 PLEASANT POINT POLICE STATION: RENOVATIONS. TENDERS will be received by the J- District Engineer, Public Works Department, Christchurch, up to 4 p.m. on Tuesday, 2nd May, for Renovations to Residence, Pleasant Point Police Station. Specifications may be seen at Police Station, Pleasant Point, and Public Works Office. Christchurch. 2467 HANMER SPRINGS POST OFFICE. nHENDERS will be received by the -*• District Engineer, Public Works Office, Christchurch, up to 4 p.m. on Tuesday, 2nd May, for Painting and Repairs to Hanmer Springs Post Office. Specifications may be seen at the Post Office, Hanmer Springs, and Public Works Office, Christchurch. 2468 SUNNYSIDE M. HOSPITAL: PAINTING RESIDENCE. TENDERS will be received by the District Engineer, Public Works Department, Christchurch, up to 4 p.m. on Tuesday, 2nd May, for painting Residence at Sunnyside Mental Hospital. Specifications may be seen at the Public Works Office, CHRISTCHURCH. 2469 WELLINGTON CITY COUNCIL. TENDERS FOR MILK BOTTLE CAPS. HTENDERS will be received at the ■L office of the undersigned up to noon on MONDAY, the 7th AUGUST, 1933, for the supply and delivery of Bottle Caps for the Milk Department. Specifications and general conditions may be obtained at the office of the General Manager, Milk Department, Tory street. Tenders to be endorsed "Tenders for Bottle Caps," 2461 E. P. NORMAN, Town Clerk. "*0 LET. TO LET. FENDALTON—6 Rooms, all conv., 3 acres 35/FENDALTON—New 2-Storeyed Bungalow £2 RICCARTON—Fine Concrete Bungalow, 6 Rooms, N.W. gas cooker 35/ST. ALBANS— -Bungalow, 6 Rooms, perfect order, gas , stove, dual h.w 30/FENDALTON—6 Rooms, garage, good garden, glasshouse ... 32/6 FENDALTON - Bungalow. 5 ■ Rooms, garage 27/6 CASHMERE, foot Hackthorne road—Bungalow, 6 Rooms, elec. range, garage 32/6 H. W HESLOP and CO, REAL ESTATE AGENTS, 778 COLOMBO ST. (Victoria squareh ADVERTISING AS ADVERTISING AS ADVERTISING AS INVESTMENT. INVESTMENT. INVESTMENT. T a time like the present, when most business executives are exploring every avenue for the stimulation of sales and the reduction of overhead, the question of advertising receives more than usual attention. This is, perhaps, only natural, and rightly so, for there is no avenue through which money can be wasted more easily; similarly, there is no more profitable field for investment, particularly in a time of business stress, than that offered by advertising. Any keen business executive looking back through the files of New Zealand's leading newspapers cannot help being struck by the fact that most of the wellestablished, progressive firms of to-day are those who have been consistent advertisers. It is significant, also, that the progress of most firms can be traced by their advertising. Some firms, for instance, which held a big share of their particular business field 20 or 30 years ago, have written the story of their decline in the advertising pages of the daily newspapers. Others, again, show their rise and ever-continuing expansion. It is an interesting study, for in no sphere do methods change quicker than in that of advertising, and no field offers greater opportunity for the building up of goodwill. Furthermore, it is a field no commercial institution can afford to neglect. The people of Canterbury are, and have always been, used to their morning newspaper, and, as in CANTERBURY, as in ENGLAND, AUSTRALIA, and NEW ZEALAND, the MORNING NEWSPAPER leads in Circulation arid Coverage, and is recognised as the ideal medium, both for National and Retail Advertising. THE MORNING NEWSPAPER is read by the menfolk before leaving for business, and is read and REFERRED TO BY THE WOMENFOLK SEVERAL TIMES DURING THE DAY. THE CHIEF BUYER IN EVERY HOME is the Housewife, and before leaving home to do the family shopping the advertising pages are eagerly read, in order to ascertain where to go and the best that is offering, so as to make the purchases with the minimum amount of effort and time. A POWERFUL SALES PRODUCER. Covering the province of Canterbury, " THE PRESS " reaches every section of the community, particularly those people with the maximum of purchasing power—a matter of the utmost importance to advertisers, especially JUST NOW. "THE PRESS" is a home newspaper, being delivered right into the homes, and it enables advertisers to reach all members of the family six days a week. " THE PRESS," CANTERBURY'S LEADING DAILY, 1 is owned and controlled in Christchurch in the interests of Canterbury people. It has the largest circulation—CEßTlFlED BY AUDITOR'S CERTIFICATE covering City, Suburbs, and Country Districts,. of any newspaper in Canterbury, and is a SELLING MEDIUM OF UNEQUALLED POWER.