BUTTER AND MEAT.

Press, Volume LXIX, Issue 20790, 25 February 1933, Page 12

BUTTER AND MEAT.

MARKETING METHODS AT HOME. CHANGES NOT DESIRED. Proposals aiming at -the better marketing of New Zealand butter and meat at Home, which were made in a lettor to the editor of "The Press" in yesterday's issue, were brought under the notice of exporters, but were not supported. The manager o£ a large exporting dairy company said that the general opinion among those engaged in the industry was that the time had not yet arrived to export butter in small packets as had been suggested. It had been found that Now Zealand butter kept its flavour better if sent away in bulk, besides which it was less expensive'to handle in this form. Retailers preferred to purchase the butter in bulk and sell it as it was required by the consumer. Tor retailers to purchase it in small packages would add considerably to the expense. "Butter loses its flavour if packed in paper and placed in cool store/' said another man who is interested in the industry. Another disadvantage is that under such conditions the butter sweats, as a result of which the ink brand on the package runs. It would of course be more expensive to send butter Home packed in wrappers, and a further consideration is that the British public always likes to buy its butter made up from bulk." "The suggestion is a hardy perennial, said the manager of a meat exporting company when asked to comment on the proposal to open up a chain of shops for the sale ■ of' New Zealand meat in Britain. To begin with it would require an enormous amount of money, more than was likely to be found at present, and again it was impracticable to expect shops to handle New Zealand meat only on a profitable basis. Fhe average housewife "went into a shop which sold mutton, lamb, beef, pork, sausages, and other meats, and would not be content to make her purchase from a shop which would deal in New Zealand mutton and lamb alone. lor the reasons stated the proposal was quite impracticable. Similar opinions were expressed b\ the managers of other meat exporting companies.

butter and cheese. LONDON MARKET REPORI. (UXITED TRESS ISSOCUTU>*-Mr Bt-tCTWC TEt-EGRAitl —COrTPJGHT.) LONDON, February ->3. Butter is in good demand: Danish, 106s a cwt; choicest salted, Nctv Zea-l.-nd, 75s to 765, Australian, 73s to 745; unsalted at 2s premium. Cheese is dull. New Zealand vtlnU, 425; coloured, 4& s * Dal-ety and Co., Ltd., have received the following message from Samuel Page an -Sol'. London, dated February -3: Butter—Market steadier. Jamsli. 102s- finest' New Zealand, tin to 7oS; ' inc Australian, unsalted 72s to 745, Baited 71s t 72b. e.a.q. CB3 to 70s. Cheese—Market steadier. Quotation?: Iscw Zealand, wbit* 40s tc! 435. and co ouredj-a to 48i; Canadian, spot wlnte ,»nd coloured 60s to 68*. ' . A'.-S.,Enterson and Co., Ltd., advise h»v> n S received the following messaso from J. and J. Lonsdale anil Co. (London), Ltd.. — . Butter —Continental st '-' a 4^ improvement. Danish, slightly e * {.0.1j. Colonial market is generoll} better in tone, more active. New Zealand, rGs, Aus"c hee a c~jl ark 01 firm in consequence of small, stocks. White cheese, 4<is to 445; coloured cheese, 47 s to 48s. National Mortgage and Agency Company of Now Zealand, Ltd., advise haying re ceived the following message from tlicir principals, A. J. Mills and Co., Butter—Market steady. New Zealand, 7Jh to 755; Danish. 102s *to 104s; Australian, 72s to. 735; sales made during -week, Better tone now. Cheese —Market steady. White, 4-s to 4Us; coloured, 46b to 47a; Canadian, white 64s to 60s, coloured Gss to 675.

LONDON PRODUCE. FLOUR, OATS, PEAS, AND BEANS. (UN-ITED PEJSSS ASSOCIATION—BI ELECTJUC TEI/ITCRArH —COPYEIGHT.) LOKDON, February 2a. I'lotir—Dull. Australian, cx istore, 20a tid. Oals —Sixpences lower. ' Peas and ilcww—Neglected, with pi-ices unchanged. "