Page 20 Advertisements Column 2

Press, Volume LXIX, Issue 20789, 24 February 1933, Page 20

AUCTIOHfI. Mckenzie and wilub. •THIS DAY! THIS DAT! Commencing al Oae O'clocki AT OCR ROOMS. 120 HEREFORD STREET. j AUCTION SALE OP FURNITURE. I >EDROOM SUITES COUCHES EJ _J CHAIRS, PIANO. ORGAN. AXMINbW.CARPETS 'LINOLEUMS, BOOKS, PICTURES, SEAGRASS PRAM, ETC. Tlie numerous lots include: Oak and Rirnu Bedroom Suites. Oak Sideboards, Oak Dining Chairs. China Cabinet, Wardrobes. Duchesse Chests, Chests of Drawers, Single, $. and Double Wood Beds and Wire Mattresses, Single and Double Kapoc Mattreaaes, Pillows, Aiminstcr Carpets, Hearthrugs, Linoleums. Asminster Hall Runner, Wire Couen, Gateleg and Extension Tables, Seagrass Chairs, Bookcase, Cupboards, Picture!!, Books, Framed Mirrors, Dininff and Kitchen Table*. Kitchen Chairs, Child's Wood Cot, Seajrasa Pram, etc. McKENZIE and WILLIS, AXMINSTER AXMINSTER AXMINSTER. AXMINSTER AXMINSTER AXMINSTER CARPET CARPET CARPET CARPET CARPET CARPET CARPET CARPET SQUARES SQUARES SQUARES SQUARES SQUARES SQUARES SQUARES SQUARES GUARANTEED GUARANTEED GUARANTEED GUARANTEED GUARANTEED GUARANTEED QUALITY QUALITY QUALITY QUALITY QUALITY" QUALITY McKENZIE and WILLIS' McKENZIE and WILLIP' McKENZIE and WILLIS' McKENZIE and WILLIS" McKENZIE and WILLIS' McKENZIE and WILLIP' McKENZIE and WILLIS" McKENZIE and WILLIS' CHOOSING Carpets at McKenjie and Willis' is made very easy. The largo and varied Stock of Guaranteed Asminatcr Carpet Squares has been priced esceedinsly low. and will represent great savings on every purchase. AXMINSTER CARPET SQUARES in New Designs and Latest Colourings. 13ft 6in x 10ft 6in—.£l2 10s. £l3 10s, £ls 10s. 12ft x 10ft 6in—flO 158, £l2. I'll. 12tt X 9ft— £l 19« 6d, £JO, £ll 10s. 10ft Bin X 9U — £o 10s 6d. I'J, HO 15s. AXMINSTER CARPET RUNNER, suitable for Stair or Hall. 27in Wide —9s 6d, lis, 12s, 13s. 38in. wide—lss. 16a Od, 18s, 23s 6d. 54in wide—32a 6d, 255, 27a 6d, Sis 6d. , AXMINSTER VESTIBULE RUGS. 7ft 6in x 6ft— XiS 10s, JES ss. Bft x 6ft—£4. 9ft x 7ft 6in— £s, &b 19s 6d, 11 7s. LINOLEUMS. LINOLEUMS. Genuine Scotch Linoleums, Oft wide—4s lid, 6s lid, 7s 6d per yard. Inlaid Linoleum —7s Od, 9* 9d, 11*, 12s per yard. AXMINSTER, BUGS. AXMINSTER RUGS. Heavy Quality Axminster Hearthrugs—l2s (id 18» 6d, 22a fid, 27* 6d, 32s 6d. Heavy ' Quality Aiminßter Sofa Rugs—sos. BBVERSIBLE WOOL RUGS. BEVEBSIBLE WOOL BUGS. Beversible Wool' Bus*—l2a, 14«, 16s 6d, 19* 6d, 22s Co*. N*w Eealatid. BeverslMs Wool Bugs—l2s. 14$, 10a 6d, 38s Bd, 32a 6d, 47s fid. FELT BASE FLOOR COVERING. PELT BASE FLOOR COVERING. East to clean and polish, in bright colour- " iitgt, large range of design*, 6ft wideSi Od per yard. CONGOLIitW SQUARES. OONOOLEUM SQUARES. Choice Colourings, Smart Designs, Well Painted and Polished Surfaces. 9ft » lit Cln—S3s fid, 80s, AH X oft—Bßs fid, S6». Sit x iOtt eisl—32s od, 40*. 9ft X liit— 37* Bd, 47a 6d. MeKENZIE and WILLIS, 120 Hereford street (3 doors from Colombo street). AT a time like the present, when most business eiecutives are exploring every avenue for the stimulation 6f sales and the reduction of overhead, the question of advertising receives more than usual attention. This is, perhaps,, only natural, and rightly so, for there is no avenue through which money can be wasted more easily; similarly, there is no mora profitable field for investment, particularly in * time of business stress, than that offered by advertiMng, Any keen buaineas e±*cutive looking b»*k through the files of New Zealand's leading newspapers cannot help being struck 6? the fact fnat most of the, well-established, progressive firms of to-day are those wlio have been consistent advertisers. It Is significant, also, that the progress of- most firms can he traced by their advertising. Some Arms, fo* instance, which held a big share of their particular ntisidell field twenty or thirty year* ago, have written the story ol their decline in the advertising pages of th.e daily newspapers. Others, again, show their rise and ever-continuing expansion. It is an interesting stiidy, for In no sphere do methods ciiaoge quicker than in' that of advertising and no field., offers greater oppdrttinUy tot the building tip of goodwill, furthermore, it is a field no commercial institution can' afford to neglect. The people of Canterbury are, and have always been, used to their morning newspaper, and, as in CANTERBUBY, M |„ ENGLAND, > AUSTRALIA, and NEW ZEALAND, the MORNING NEWSPAPER leads in Circulation and Coverage, and is recognised as the ideal medium, both read by the men folk before leaving for business, and is. read and BHtfJBKEO TO'BY THE WOMEN FOLK SEVERAL TIMES DURING THB DAt. ' THE CHIEF BUYER IN EVERY HOME / is the Housewife, and before leafing home to do the family shopping the advertising pages are eagerly read in order to ascertain where to go and the best that is offering, bo ae to make the purchases with the minimum amount of effort and time. A POWERFUL BALES PRODUCER. Covering the province of Canterbury, "THE PRESS" reaches every section of tho community, particularly those people with the maximum of purchasing power—a matter of tho utmost importance fo advertisers, especially JUST NOW. "THE PRESS" is a home newspaper, being delivered right Into tho homes, and it enables advertisers to reach alt members of the family six days a week. "THE MESS,*' CANTERBURY'S LEADING DAILY, !« owned and controlled in Christrih.ur«B In the interests of Canterbciry peoplo. It has the largest circulation—OEßTlFlED BY AUDIWJt'I' OiKTIf 10ATB covering City, suburb*, and country districts. of atjy newspaner in Canterbury, and ia a SELLING MEDIUM OF UNEQUALLED TOWER.