LOST TELEPHONE CALLS.

Press, Volume LXIX, Issue 20788, 23 February 1933, Page 15

LOST TELEPHONE CALLS.

, * Jfgw CLEARING HOUSE SYSTEM. Xo>£»o> INNOV ATION. TP °'- r * OTTK cOiit.ia.i'OXDxa'i.'J LONDON", January 10. Hbovt 130,000 telephone calls remain jj.jjfcsWS'i in this country every day u ji>9 result o? the temporary absence • tie sabscuber >lth trhom coramuni«tiou i» required. In Denmark, Hoithe United States systems are ffMertliO ll t0 reduce this inconveni--,;jt and this wee» a plan oa similar & N bCBn brou S' llt >- cto U3e in Lon " S* ,J Jfc can be described as a teletaaae uftCSßag® service, and hus been ne«naed tllo l >o -*t ma3ter -G e iieral, is understood, is watching the ijljffint"* with great interest, fta jervice, known as "Cetex," is ujjjtja.liscd telephone message clear- ' .house staffed by fully-trained opsoWifk' ' lt offers to the private indileipi rb.3 certain transmission ot! all aeM»g®f received I'or him or from him ■ uiitle J" 11 no *' ' lome - to the jmjjjiogj man a similar transmission of B!SS»S e3 I " <,uc i vo< -' i n abence or after %s39ei» hours. Subscribers to the sysam will h av * advantage of an adijjtittnal telephone number and an orfflMMfcion which plays the part of a ' pirate secretary. Central Exchange, A secies membership number is alSottad to each subscriber, and this serves U £ jRQRiis ot* jdcntifitjfttioii and a 1110 for his messages. The system used is tjui ft subscriber informs his friends and updates that when they cannot get iaio direct telephone touch with him ft yr should ring' up the Cetex number «Jlßave the message, giving- liis name u3 tkeir own. Alternatively, tho sub--1 Briber can leave a message to be com»fl#i»ted to enquirers. In the case ♦f'k proprietor of a one-man business, tit*. service would ensure that during ju'j abaenee from his office all orders enquiries would be correctly reMi.ved ftnd noted, ready for him to col{torn Cetex at his convenience. The scheme provides a central exsiinnge tor the receipt and delivery of ' nots&gpa by teleprinter as well as by • telephone at any hour of the day or ■Bight.' There are three types of subfffiptiosi: private, household, and comneiteikL- The minimum cost is one MiBM for six months, and this allows *Urmie subscriber 135 effective usages j»f pie system during that period. The ' 'evatmereial rite is £0 -"s for 500 e/fec- %{ six-mouths. Tu eases where, on en-, ' qsity. there is no message waiting no I .A'tinrge is made.