Page 1 Advertisements Column 3

Press, Volume LXVIII, Issue 20551, 20 May 1932, Page 1

SHIPPING. NION STEAM SHIP COMPANY OF %J NEW ZEALAND, LTD. IGB Hereford street. 'Phone 33-500. Sailings (circumstances permitting.) FOR WELLINGTON— Passenger Train Maori —Mon., Wed., Fri. 7.10 p.m. Rungatira—Tues., Thurs., Sat. 7.10 p.m. No second express Monday, Wednesday, Friday. WELLINGTON-PICTON SERVICE. Tamaliine —Leaves Wellington: Mon., Wed., Fri., 3 p.m. Leaves Pic ton: Tucs., Tluirs., Sat., U. 30 p.m. irOll SYDNEY. Monowai —From Wellington, May 31*1. Marama—From Auckland, June 2nd. Aorangi—From Auckland, Juno 13th. Marama —From Wellington, June 17th. (Passengers in three,, classes.) ISLANDS SERVICES. FOR SUVA (FIJI), NUKUALOFA, HAAPAI, VA.VAU (TONGA), APIA (SAMOA). From Auckland. Niagara (Passengers to Suva) —May 31st. Waipahi (cargo only)— June 11th. FOR CANADA, UNITED STATES, ENGLAND. (Via, Suva. Honolulu. Victoria.) Niaeara —From Auckland, May 31s!. (Via Harolonga, Tahiti, San Frdiicisoo.) Monowai—From Wellington, Juno .14th. Sailings fortnightly thereafter. !'OR WELLINGTONFerry steamer daily. 11 a.m. FOR AUCKLAND. Wingatui (cargo only)— May 21th. FOR NAPIER AND GJSUOIiNE. I'oolta (cargo only)— May 2Ct!i. FOR MELBOURNE. VIA ULUIT Wainui (cargo only)— May 25th. via Sydney. Melbourne, Adelaide. Fremantla, Colonilio, Sue?.. AJen. Port Said, Naples. Toulon, Gibraltar, and Plymouth. The Mo»t Interesting <>f *H Routes. Steamer. Ton*. Noon. R.M.S. OTRANTO 20.000 June 25 R.M.S. ORjSOVA* 1V.041 ,lnlv 23 R.M.S. OftAMA 20.000 Aug. 20 R.M.S. OnONSAY 20,000 Sept. 17 "Tourist Steamer, one elas* only FARES, NEW ZEALAND TO LONDON: Ist Saloon—From £lO4 Single. £lB2 Return. 3rd Class —From £39 Single, £7O Return. Tourist —From ,£4O Single, £72 Return. All Fares subject to Exchange, which may be ascertained on Enquiry. UNION S.S. CO. of N.Z.. LTD.. 00 168 Hereford «tr n *t.

PRIVATE HOTELS. The City's Premier Private Hotel in the Favoured West End. "THE LODGE," ao HEREFORD ST., I CHRISTCHURCH, combines every comfort and luxury of a refined home, with proximity to the centre of the City, the Botanic Gardens. Canterbury College, and the River Avon. Tariff, 12s Cd per day. Permanent Guests special rales. D. B. GUNN, Proprietor. Telephone 33-870, Private 33-371. G5026 WHERE TO STAY. MKS HORNER has reopened "Klii'll,WORTH." 20 Cashel street West, for Private Board and Residence. Newly Furnished and Decorated throughout. Permanent and Casual Quests catered for. Tariff to meet the times. 'Phone 36-408. H43J3 CONVALESCENT HOME. WELLVILLE," Roddell's Convalescent Rest Home. Individual Attention. Helpful Atmosphere. Resident Dietitian. Terms Moderate. •Phono 33-992, or write REDPELL'S HOilE, ......-. • Ohristchurch. » WEfiKLY, No Deposit, £lO worth tf/ O Carpets, Linos., Hugs. Calder Maekay Co. 8089

A»VKRT I S I N O A D'VEBTIBI N G ADVEETISIN (i INVEST M K N T. 1 N V E. S T M E N T. INVEST M E N T. AT a time like the present, when mott busino»» executives aro exploring every ovepue lor the stimulation of sales and the reduction of overhead, the question of advertising receives more than usual attention. This is. perhaps, only natural, and rightly so, for there is no avenue through which money can be wasted more easily: similarly, there is no more profitable field for investment, particularly in a time of business stress, thnn that offered by adverAny keen business executive lookins back through the Hlbb of New Zealand's leading newspapers cannot help being struck by the fact that most of, the well-established, progressive firms of to-day are those who have been consistent advertisers. It is significant, also, that the progress of most firms can be traced by their advertising. Some firms, for instance, which held, a big share of their particular business field twenty or thirty years ago. have written the. story of their decline in the advertising pages of the dally newspapers. Others, again, show their rise nnd ever-continuing expansion. it ii an interesting study, for in no sphero do methods change quicker than in that of advertising, and, no field offuis greater opportunity for tho building up of goodwill. Furthermore, it is a field no commercial institution c.tn afford to neglect. The people of Canterbury are, and have always been, used to their morning newspaper, and. as in 'CANTERBURY, as in ENGLAND, AUSTRALIA, and NF.VV ZEALAND, tho MORNING NEWSPAPER leads in Circulation and Coverage, and is recognised as the ideal medium, both for National and Retail Advertising. THIS MORNING NEWSPAPER is read by the men folk before leaving for business, and is read and REFERRED TO BY THE WOMEN FOLK FEVERAL TIMES DURING THE DAY. THE CHIEF BUYER. IN EVERY HOME is ihe Housewife, and before leaving home to do the family shopping the advertising pages are eagerly ruad in order to ascertain where to go ' and the best that is offering, so as to make the purchases with tho minimum amount of effort and time. a powerful Sales producer. Covering the province of Canterbury, "THE PRESS" reaches every section of tho community, particularly those people with the maximum of purchasing power—a matter of the utmost importance to advertiser* especially JUST NOW. "THE PRESS" is a home newspaper being delivered right into the homes, nnd it enables advertisers to reach all members of tho family six days a week. "THE PRESS," CANTERBURY'S LEADING DAILY. is owned and controlled in Christchurch in the interests of Canterbury people. It has the largest cfrculaUon-CERTIFIED BY AUDITOR'S CERTIFICATE covering City suburbs, and country districts, nf in« newspaper in Canterbury, nml ? ■SELLING MEDIUM OF UNEQUALLED TPOWER.