THE NEW ZEALAND POTATO GROWER.

Press, Volume LXVII, Issue 20427, 23 December 1931, Page 12

THE NEW ZEALAND POTATO GROWER.

* A NEW MARKET. "Potato growing iii thig Dominion has received an unexpected boost. Twenty tons a week means over one thousand cons per season, a big enough consideration to rouse considerable national enthusiasm. Potato Crisps such as Smith's new Wellington factory are to produce demand a high grade of potato, and it is only by this kind of demand thai agriculture and horticulture can step forward. High quality production of raw material always follows the demand for high quality in the finished product. Smith's Potato Crisps require only the very best potatoes, Grade 1 or Grade A as they are termed. If the farmer needed any stimulus to grow potatoes, here it is. The rise of the Crisp habit in Australia was almost spectacular. It was only a few months ago that a factory was opened by Smith's in Sydney, and so far as could then he seen, this factory had sufficient plant to produce all the requirements in the way of Potato Crisps in that city. Once the plant was in operation, they were immediately oversold. The plant was doubled, but they were still oversold. Three months after doubling the plant, it was trebled, and when Mr E. G. Ensor (Overseas Manager for Smith's Potato Crisps. London) left Australia for New Zealand three times the anticipated Sydney business had been effected. The new industry has come at just the right time to ease a little of the unemployment problem. Fifty employees mean fifty fewer wox'kless. —1