WOOL SALES.

Press, Volume LXVII, Issue 20224, 30 April 1931, Page 10

WOOL SALES.

LONDON MARKET. NEW ZEALAND OFFERINGS. (OHITEB PRESS ASSOCIATION—BY BUSCTBIO TELEOE APH—COP* »I JHT.) LONDON, April 28. At the "wool Bales 9369 bales were offered, including 4579 from .New Zealand, and about 6034 bales were sold. There was a splendid selection- of crossbreds and a small miscellaneous offering of merinos. There was a crowded attendance, and a good tone, with keen competition. Compared with March closing rates, merinos, Continental sorts, and shortwool lambs were unchanged. Yorkshire 60-64's— ; Combings were par Ho 5 per cent, lower. Crossbreds, fine, 5 to 10 per cent, lower. Medium and coarse, 10 to 15 per cent, lower. Slipes, about 10 per cent, lower. Prices for New Zealand greasy crossbreds were:— Top. Average, d. d. Awatata .. ..Si 7i Sherbrooke .. ..8 • 7£ IIRTT .. ..7} 7 BROKERS' REPORTS. PYNE, GOULD, GUINNESS, LTD. Pyno, Gould, Guinness, Ltd., have received the following cablegram from London, dated April 28th:— The sales opened to a large attendance and good competition.- As eomparod wit. the closing rates of the March series, merino is halfpenny cheaper, fine crossbred (50-58) . halfpenny to one penny' cheaper, medium crossbred (44-50) one penny to ,lid cheaper, ooarse crossbred (40-44) onq penny cheaper, scoured cross halfpenny to one.penny cheaper. Bank of New Zealand. Tho Bank of Now.Zealand has received the following advice from its London office under date April 28th: The sales have opened with moderate competition and large attendance of buyers. Compared with tho closo of last series, fine crossbreds are Id per lb lower and medium and coarse crossbreds per lb lower. Merinos not represented. Loan and Mercantile. The New Zealand Loan and Mercantile Agency. Co., Ltd., havo received the following'cablegram from their Londonoffice under April 28th:— There full' I .;attendance at. the opening of tlie"sitfeii to-day, competition ; by Home and Continental buyers beingactive. The Vopenirfg" catalogues weTe" representative. . halfpenny per lb, lower for "greasy x^etinp.. One' penny to lid' per lb louver for crossbred scoured, medium greiasy 'crossbred', : <cop,rse, greasy crossbred, and crossbred, slipe. National JMOrtgaga." ; | The National' Mortgage and Agency Co. of New Zealand, < Limited, ia in ; receipt of adyiee from, its -London .office under date April 28th:—r The auctions opened here to-day with a "largo' attendance of Jiome and ' Continental buyers, tlitrc being good competition from tho Continental; buyers. Compared with the closing rates of last.sale, we quote:— Per lb Lower. , d; d. Greasy merino, best ... $ Greasy merino,; average _ . J Halfbreds,.so-56 . - ' £ to 1 Crossbreds, 48-50 .. .. 1 to 1# • Crossbreds, 46-48 •• . •• 1 to l.i. Crossbreds, 44-46 .. .. 1 to 1J Crossbreds, -40-44 .. •• 1 to IA Crossbreds, Slipes, clothing .. .. Ito f Slipes, combing .. .. 1 to 1J Dalgety and C 0.,, Ltd. Dalgcty and' Co., Ltd., received tlio following cablegram irorn tbeir London office, dated-April 28th: Wool sales opened, attendance buvers large; competition animated at lower level of prices. Selection mostly New Zealand and South American crossbreds. Continent and Home trade competing freely. As compared with closing rates of last series, prices are: Greasy merino, par to Id lower. Greasv halfbred, }d to Id lower. Greasy crossbred, fine, id to Id lower. Greasy crossbred, medium and coarse, Id' to l|d lower. Slipe, average to good, Id to lid lower. Slipe, inferior, Jd lower. Farmers' Co-operative Association. The New Zealand Farmers' Co-op. Association has received the following cablegram from its London Office under date April 28th: "Wool sales opened to-day, and prices, compared ivith lasfc_ London series, are as follows: —Merinos, fine crossbteds, sd, Id; medium crossbreds, coarse crossbreds Id. ljd; scourcds, Id, IJd; slipes, Id cheaper." SYDNEY AUCTIONS. (Received April 29th, 9 p.m.) SYDNEY, April 29. At the wool sales to-day the offerings totalled 11,047 bales, of which 9914 Were sold; also 347 privately. Conditions were unchanged and prices were firm at the previous day's best rates for all descriptions. Greasy merino sold at 16Jd. SPASMODIC PUBLICITY. "One of the greatest wastes in business to-day," says "Printer's Ink," a prominent American business weekly, "is the inability of some advertisers to stick to adopted programmes. A rolling stone advertiser is one who is always about to get some benefit out of his advertising, but who never does. By a process of starting and stopping advertising, the willing public never gets a chance to remember the product. Suppose a sound business man should discharge his entire sales force for a few months. Suppose he should shut up his business for six months. Could he recover the lost ground without severe penalty? "Boiling stone advertisers .do not realise that national advertising has no immediate effect on sales except in certain practical cases. The average consumer does not read an advertisement, j»rab his hat, run down to the store and demand the product. National advertising is building—building into consumer consciousness the name of the merchandise and the reason why it Bhould be bought. This is not done by spurt advertising. It is done by steady repetition and reiteration over a long period, without any breaks in the [ schedule. Nothing spasmodically done I ever amounts to much." *