Page 24 Advertisements Column 1

Press, Volume LXVII, Issue 20198, 28 March 1931, Page 24

AVCXXONB. - - H. MATSON AND CO. MATBON and CO. 100 PEE CENT. EFFICIENCY* These who are managing the business of a»y ftrro should work iu the hope, that every employee In it should throughout every day of the business year be contributing up to one hundred per cent, of bis or bar effort towards ito efficiency. This may be regarded ai an ideal; but (dealt are meant to bo realised. It may be eslled an impossibility; but wo do not keep that word in the working vocabulary ef this Business. This country must get somewhere nearer the realisation of this ideal if it is to regain the leadership it formerly bad in commerce* • If, however, it is to be achieved, it> will require that each one of those in control put forth one bnndred per cent, of his own effort. There is a great deal more in getling a record speed out of a car than putting one's foot hard on the accelerator. If the ear is badly designed an'l badly tuned tip 80 amount of pressure on the accelerator trill produce speed. Organisation and inspiration, which are the primary duties of management, require the highest effort of those who undertake them. Organisation requires much knowledge, and that knowledge must be kept up to date by the most alert and persevering efforts. An organisation which was good five years ago, or even five months ago, may be bad 10-day. There are those who think organnation is a kmd of jig-saw puizle—once you have fitted the parts together you can go and leave it. It is nearer the truth to believe that it is a puzzle with a different solu.ion every season, or even every day. This is all very disturbing to those who like to think that they have acquired by inheritance or purchase "a going concern," •ad that all they have to do is to watch it going and draw the profits. It is disturbing also to those who think that admin istrative position implies a right to slacken off the efforts which have brought them to it. These, of course, are fallacies which tlioald be thrown overboard. Equally wrong is the notion that the duty of inspiring the staff to give one hundred per cent, of their effort can bo done by an occasional stroll through the offices, an occasional message of encouragement. Power to inspire is the reward of arduous *vork. and the man who thinks he can do it on the cheap is deluding himself. Inspiration when joined with judgment, is the supreme duty of leadership. It is partly a gift of personality, but it relies entirely for ita «ffe*tiveni6S on a vast amount of detailed knowledge and detailed effort. Only if a management is itself putting forth one bnndred per cent, of its effort in knowledge, work, thought, is one hundred per cent, effort to be expected from its staff. H. MATSON and CO. are Farmers' Commission Agents, and have been in the business since the early sixties. The . Firm have given demonstration thet they adjust themselves to the altered conditions, and are ever ready to meet the requirements and demands of the agricultural and pastoral community. The unsettled conditions that New Zealand is at present facing is a matter of grave moment to onr Firm. The axrtcnltnral and pastoral community who entrust bosiness to our care need have no fear, as their interests will be most efficiently looked aft«r by members of tba Firm. 11. MATSON and CO. ■waf %m 4 t<-t< wj»(.!»j,V*it»»» UwJ urn rsptimm PERSIAN LAWS. Is *t» authoritative survey of the present suicidal strife Is the cotton industry the 'dent of the Manchester . Chamber of Mrcw baa attributed part fit the trouble to tba fact that some people in the Industry Mat and rules and laws in it as Uttehl.ngeabllity of the laws of the Medea sad the Persians. It> to aa old fault and a common one. Men like to think they have found a law whisk ami never be changed. They «sote *b* phrase about the Modes and the Persians as though it expressed not only an Moat, hot "an idea! which had once been realised. 9h» trwth is. of course, that the laws of the Modes and the Persians vanished like smoke. Tear by year we can read more about those great Empire* in the Middle Xmst, and everything we read confirms what wo already knew—that their laws lasted no * ■■ «b*> the laws of any other Empire I *m conquest, , They -were the ■*> lav'of the relations between men, and -*- il '—i wnr* then, as now, - eontinutho tacts each as can be made to MUWHt who can read and has ten mittsjaos to space fa • good corrective of the CfVthanging laws and roles ' and systems sn Ideal than they are a'fact. mo generation i ':■■- hj" may'have 1 generation and its abundant evidence that the laws ttur'mtttm Mat* have often to be ad' ■-*, Ja Meexdanoe with the changing spirit «t the people. Without such _ . Jb* State would pass -through to anarchy, for men will not obey i* has killed, which,' having : 'eomnura good, - comes ■'- by " for the ts abundant evidence that the" sys&V&?sfy)^ &kssnitn J*"*^^. f' &Ae hmfMyxp tJkt !»-##lW If tba* do sot conform of the system industry will :D*e who have _ »re «awt relaor ever can v -affairs which do »ot TTBAR. xeo,uires' ma ear* be-' winter, and we mr .notice .the ■ that we stock, -tfined wher- ■ eate with our OPXKION.' > o a> time when, then .berate effort to,create pub* to. * source of power .'anil who wish to- achieve d' these efforts V*W heard by jnight and. by day, so "subtle that". Only .the *7p«. pit *> >»«v*«h» "14* •*****^ e -ft Bitlrj. ** • multitude oti f< mite or. detect..' When the has domt'str.nt- " may he found;, to- lie llnh»»q *mh^H"™i« 4\< m*/Mf%iptfA Either. - with reasonableness 'and right; -i ( ****** fl ■fff.T afdnent "old' JWS-J oof". ■** sneeessltut -Vft®* r »F.f w f arz At the importoiijf Prlttcrpals W« value and cash; L;;.":. ws m ilk Mci ttfM f "•:: '.'VHP iilaf 'Jp* rt **** * * *f 4 '' *' 9t i'h, ft, -i *BjhV^ wft,if4'N ■it 'ill if