Page 3 Advertisements Column 3

Press, Volume LXVI, Issue 20036, 18 September 1930, Page 3

•o*< .. .the PI ersonal Choice or our Principal ixss[NG FASHIONS of alluring r , sness —fashions that are flattering in their youth- JOT jJOU 10 SGC • • • SPRING FASHIONS °falluring ■/• , attractiveness —fashions that are flattering in their youth- JOT UOtl 10 SC€> fulness —fascinating in their artistic appeal—charming in the newness of their design; models personally chosen in Europe by our principal as representing the well defined preferences of the fashion centres of the Continent. This "from-the-Continent" selection is displayed in our first floor showrooms and is of outstanding feminine interestwe invite you to spend a little time here in viewing these numerous models of irresistible charm. ECONOMIC LTD. "THE CnTS LARGEST MANTIE HOUSE" : CASHEL STREET.

Mme. de Neuville Internationally acclaimed beauty expert of St. Morita and Zurich offers this advice on skin care 'We advise all our patrons to use Palmolive Soap—combining, in a special blend, oils of palm and olives, because this soap definitely helps the beauty expert in his work of complexion improvement." Fauci Hotel, St, Mpiwra, Switzerland Zurich, Switzerland The amm old Swht village of St. Mmto it transformed in winter into a brilliantly chic colony, with a most cosmopolitan guest list. The heart of the town tiill clings to its old world colour and charm, despite the «««**/ hftvtt of world (ravelins. A eHctless fermmt* imboif. imo the prtcteus oil* of frlm tmi olive, famous sine* lite may* of Cleopatra, far tnlonging health ond brant*. D. P« t Cake. * MART women at the winter sports colony at brilliant St. Moritz are |j well acquainted with the beauty salon | of Mme. de Neuville, in the Palace | Hotel. This chic studio de beaurl is !a rendezvous lor society women who take extra precautions to guard priceless complexions from the cold winter «i winds of this famous Swiss resort ■flMffiklliMifffi salon i$ well known to women from all over the world, Mme. de NeuvilJe, herself, heads the Zurich cswblilh. ment, a tremendously chic sajon deeorated in jade green and varnished red. "The one great truth about skin that ft!*** women dp not know," says 4c Ne»r &" #j viJle, "is the rapidity with which a «*«""* poor complexion can become • lovely one ~. Much depends upon how the skin is treated at nome." What Mme. dt Netfvill* TV/// Her Patrons in sl. Mwhtt and Zurich "We advise ail our gtfenw to use the following home method," says G. dc Neuville, "Fkst, they must use Palmolive Soap, because this soap definitely helps the beauty expert in his work of complexion improvement. ' "Palm and olive oils, as expertly combined in Palmolive Soap, have a most, healing effect and yet provide the deep cleansing which is the very foundation of beauty," Othtr Specialists Agree When Mme. de Neuville stresses "the bad results of improper home cleansing" she Is echoing the opinion of every famous beauty specialist jn Europe. No matter where one tsayels, one finds the same enthusiasm for a treatment which origi. nated in America. Seiler. of Genevas Pcssl, of Vienna: Eljse Bock, of Berlin; in England, Madame Jacobsonj in Paris, Masai, Vincent, , Payot, the exquisite Una CavaJlieri—here are just a few of the scores of celebrated names endorsing "foundation cleansing by one means—and one means only, the use of Palmolive Soap.' from « wiUrcoltmr renting of Modern* 4* NtwtUt, beamy tftfioHt #»«** }e tM*. smart wwf# of st. .Mortia ami gmkhof *¥(**»* ♦» W tell ttmi. at>N*mU* ««*nr»# an At nttfit W«M«W s°f* far heme careoftk* tkm "»««w* thit tvep 4*mu\9 kiw tk* beauty txpert %n hi* rterk ef comflt/ntm mprevtfnont. -~ >, American experts, too, warn danger of leaving the pores elogj and makeup, They Join foreign ipeciftJlitt in advising twke.a.day cleansing with' the soap blended of palm and olive oija, This Treatment, Twee+d*y This 2-minute treatment recommended by both European and American exptro il 90. simple, so effective; with both hands make * rich lather of Palmolive Soap and warn water. Massage it gently into the skin, Mfc. mitring it to penetrate * e P *° free them of alf impurities. Then rinse, fir*t with warm water, later cold. An ice massage is invigorating. After this treatment, a touch of cold oratm on dry skin. Day cream or » good astringent on any oily akin, before powder and makeup, If you have not yet discovered the ad of Palmolive Soap, yo» will aepra advice of thes? distinguished leaders { culture, Try the treatment tonight. TNa you'll see why this is the bceuty soap of the woild. Beware of and refuse substitutes Throughout New Zealandjnany soaps said to contain , Pale Green Crepe Wrapper and Black Band with the palm and Olive Oils are being offered as PalmoHve. word PALMOLIVE in Gold. Genuine paUnolif* |i* . ' Tou can easily recognise Genuine Palmolive by the I never sold unwrapped, oofvbhhot m« it/ia/M

&*& *m Yrtifp i - iH**<4-,£ *y*. s s }«M^fl V #« „ i S& " t *£S >• \i AWT 1 is? lIS

Farwra in Africa susfar »n aimq»l \m f* well over SSQQ.QQO.QQO * yw

There' bj'» were than 100 different typ«P «f coffee, BraaU prodding afl mass? M 40 vamtiM.