A NEW CAR.

Press, Volume LXVI, Issue 19972, 5 July 1930, Page 18

A NEW CAR.

FUNCTION AT MOTOR SHOWROOMS.

Tho new 1930 Chevrolet motor-car made its first appearance in Christchurcli last evening. The promises of Blackwell Motors, Ltd., wero transformed for the occasion, and a large gathering of people were entertained' by tho managemont. Prior to the moment when the latest product of the General Motors Corporation was revealed to tho public gaze, two interesting films were shown. Mr W. F. Blackwell prefaced th© screening of the pictures with remarks on the remarkable progress of the Chevrolet. He stated that in May, 1930, the seventh million car was issued from the factories, and he traced the development of tho industry. In the first three months of this year, he said, Chevrolet had maintained the highest sales for light cars in th© United States. Owing to the financial depression the . output of all other, factories went down, with the exception of Chevrolet, and one other light car, which showed only a small increase. The first picture screened was of an ■ interesting nature. Commencing by illuminating' tho world of 1911, w"hen motor-cars were first beginning to use the roads, it went on to demonstrate ' how the petrol engine became a predominating factor amongst means of transport. Villages and quiet countrysides, with the antiquated means of locomotion used in such places twenty years ago, scenes of darkest Africa, remote Asia, and vast Australia were shown, and then the same localities to-day. The mark of the motor-car was everywhere. M the picture was" taken to demonstrate the qualities of General Motors products, the Chevrolet, Buick. and other cars were not given a back place. A tour across Africa, by a Buick car and van, was traced, considerable interest being aroused by the incidents on the' way, when the adventurers had to cross broad rivers and swamps and surmount miles of desert and mountain country. The film concluded witli "snaps" of the various overseas factories of General Motors, and an amusing cartoon, which depicted the comparatively small percentage of cars to the population of the world. t The chief interest of the second picture lay in tho fact that it was taken bv members of the staff of Blackwell Motors; and showed scenes of Christchurch. . ' When tho cinema entertainment was over the audience were invited to inspect the new cars. An improvement on last year's model, these -looked attractive and handsome. _ Many novel features' were; embodied in their design, a prominent one being the large, hubs in tho wire wheels; while the roominess of their interiors promised great, comfort. The. motor units seemed compact and workmanlike, and if their performance could be gauged from their appearance, they ought to •atisfy every desire.