Continuous Advertising PAYS I "There are two reasons for the necessity of persistence in advertising—one of than ht the ease with which the human mind forgets, and the other it the necessity of teaching the good points of your products a little at a time. It is a geoeral experience, not only in advertising, but in all the different phases of business, that tfte concern which does not constantly remind Its customers vt its existence soon has no existence of which to remind them." Many thousands of enterprising buyers look through " The Press " advertisements each morning.
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https://paperspast.natlib.govt.nz/newspapers/CHP19290518.2.176.4
Bibliographic details
Press, Volume LXV, Issue 19622, 18 May 1929, Page 23
Word Count
96Page 23 Advertisements Column 4 Press, Volume LXV, Issue 19622, 18 May 1929, Page 23
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Acknowledgements
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