TOURIST TRAFFIC.

Press, Volume LXV, Issue 19581, 30 March 1929, Page 5

TOURIST TRAFFIC.

ADVERTISING NEW ZEALAND. COLONEL W. S. TUPPER'S VISIT. Colonel Wilbur S. Tupper, of the United States, the guest of the New Zealand Government,, who is touring New "Zealand at the invitation of the Publicity Office, sketched his impressions ot New Zealand so far, and outlined his scheme of action on his return to America, at a meeting of the Canterbury Advertising Club on Thursday night. When he returned, said Colonel TupDbe would tell what New Zealand done in the way of social legislation, particularly land legislation, the administration of tourist resorts by the Government, sanitation, and education, in all of which America had much to learn. It was to the great and enduring credit of any nation to venture on these experiments. They looked on New Zealand as an enterprising and aggressive country. He hoped that America might imitate some of these progressive developments. The foreign trade of New Zealand was a splendid record for a country of this size. He noted the variety of our products resulting from the range of climate. What he would advertise above all' in America would be the splendid scenic advantages of New Zealand. Nowhere had he found such variety and beauty in such a small area. He referred to the great rain forests of New Zealand, which could not be found even in tropical climates. There were the wonderful glaciers, and Mt. Cook, and in the North Island the ramons thermal regions of Rotorua, and the Waitomo Caves. What impressed him more than all the rest was the splendid hospitality of the people. Their kindness and helpfulness was wonderful. He trusted that this would not be lost in time as he feared it had been lost in the United States. America could teach the world efficiency; Americans were supermen in efficiency, but in New Zealand where, thank God, we did not trouble much about philosophy, there still existed the grace and joy of living. In America they had made too much of material things and had prepared a table to which they had not time to sit down and eat. The conclusion of Colonel Tupper's speech was received with loud and spontaneous applause.