Page 9 Advertisements Column 1

Press, Volume LXIV, Issue 19285, 14 April 1928, Page 9

The Best Motor Story of the Year aken from the Animal £Book of the < sf(udson-&ssex wins) i economy / Jpn&rlfre ECONOMY. Both Essex and the Camel typify economy. The camel's light on water—the Essex is light on fuel, and that's more important in a motor car. Essex new motor with its higher compression gives increased benzine mileage. Acceleration RAMI> ACCELERATION. No greyhound ever got off its mark any faster than Essex. The new and improved Super-Six engine makes for rapid acceleration! It Gfower POWER. Lion-hearted, Essex laughs at the steepest hills. It's all in the exclusive Super-Six high-com-pression anti-knock motor which Essex shares only with Hudson. COMFORT. Youli positively purr with content at the comfort of the new Essex interiors. No other car at this price has pleated and domed tiioquette upholstery. A Comfort NO VIBRATION. There's really nothing fishy about Essex lack of vibration. A heavier crankshaft, larger bearings and 20 lb. heavier flywheel assembly, in addition to the Super-Six Principle of balance, make Essex' as nearly vibrationless as a car can be. r«, Jfo Vibration BETTER CLIMBER. We wouldn't care to say that the new Essex could go anywhere a mountain goat could. But well <ay the new Essex will go to more outlandish places than most other cars ■- will. It's the increased cubic capacity that makes Essex a better climber. s-y XM fetter Climber LONGER LIFE. About the only way Essex resembles an elephant is in its long life and strength. -Larger bearings, a heavier crankshaft and flywheel assembly, the rugged chassis' and. bodies reinforced with brackets are some of the things that give Essex such long life. ce FLEXBILITY OF POWER. As the Cobra exemplifies flexible power in the animal world, so Essex does likewise in the motor world. Quick to start and quick to stop, easy to steer, the new Eue* is as nimble in traffic and as easily controlled as any .'other, car made,' irrespective of price. 2 (flexibility cf HIGH COMPRESSION. The pouter pigeon's "high-com-pression" chest makes it outstanding amoijgst birds. Essex high compression anti-knock motor makes it outstanding amongst cars—that's ..what you're interested in. BALANCE. The balance of the flamingo is one of nature's secrets, but there is no secret about Essex balance. The exclusive Super-Six principle makes the Essex (and Hudsoir) motor the most balanced in the industry to-day. Smoothness LONGER BODY. We don't know what advantage it is to a daschhund to have a longer'body, but we know that the longer body of the 1926 Essex is a great advantage to those who drive it ov.lfale in it. *0 V £oiqgerj3orfy SILENT RUNNING. t The new Essex is very much like a panther in its silent running, but no panther we've heard of has a high-compression antiknock motor, heavier crankshaft, larger bearings and enclosed valve mechanism, like the Essex has. Of course, we wouldn't be SMOOTHNESS. Smooth as a bird on the wing—the 1928 Essex. It's the Super* Six engine and Essex exclusive springing system that give this. Also the springing system make* sidesway almost impossible. merit <. V •<*! POSITIVE BRAKING. •Icgf ' f When a mule stops, it stopj positively. So does the new E||gx7? the only j difference • is, Essex will start again when you want it to. The new Essex has Bendix 4-jvheel brakes, fully enclosed and protected from dirt and water. Cool COOL. Luckily you don't have to go In the water like a crocodile to keep the new Essex cool. The larger cellular type radiatorwith its in* creased cooling surface takes care of that. EASY STEERING. An eel has got nothing on Essex for turning, smoothly and silkily. The worm and tooth disc steering mechanism' of the 1928 Essex is smooth and strong, and of a type used only in Hudson and other higher priced cars. V °Easy Steering LEG AND HEAD ROOM. It's likely you'll ever have, a giraffe in your new Essex, but you'jl probably have some sixfooters. Still, there's 'ample room for either in the larger new Essex bodies. u andv ead *Rbam GRACE AND BEAUTY. The gazelle is noted for its grace and beauty—and so's the new Essex. But an Essex is much more useful and you can buy them in showrooms all over the country from £295. Grace, mdjSfautis and here are More Improvements i Costly aiuminium alloy pistons, giving smooth motor operationFour point suspension—Circulating splash lubricating system —Ventilated Crankcase —Radiator Shutters for regulating temperatureRoller Valve Tappets—Heavier steel steering wheel, covered with , hard rubber—Adjustable steering column—2l candlepower Parabeam headlamps—Light, horn and throttle controls on steering wheelPositive thief-proof distributor lock—Generously oversize tyres Low swung bodies—Chain type front end drive—Single disc clutch operating in oil bath—Semi-floating rear axle, with banjo-type housing Hotchkiss drive—Motometer, benzine gauge, oil gauge, ammpfr and speedometer, all on dashboard—specially designed interior fittings —Saddle lamps—Classic ornament on radiator cap —all these new improvements go to make the 1928 Essex at the old low prices more than ever the greatest value on four wheels. The m. Dominion Motors Gloucester Street, Christchurch Ltd. Also at Auckland, Hamilton, New Plymouth, Hawera, Wanganui, Palmerston North, Wellington and Timaru. Sub Agents: Hokitika: Newman's Motors Ltd. Geraldine: Bennett Bros. Westport: George Burrows Fairlie: FaMe Motors Ltd Ashburton : Geo. Wilcox Nelson : Vining and Scott Rangiora: A. C. Midgley s Bfenbam; Wintnngham & Coker A ■ Amberley: A. M. Gray Greymouth: L. McGlashan K-.apoi: A. O. Willcocks