NEWSPAPER ADVERTISING.
Sir Charles lijgham, speaking at the Publicity Club, in London, recently, said :
"Press advertising is more productive of results to-day than it has ever been. I have had astounding results from this method of advertising. For only £IOO spent in the 'Daily Mail' inviting rhymettes, Wolsey, Ltd., of Leicester, received in 30 days more than one million—n record, I believe, in competition results." The modern ne\vs|>aper is thp buyer's guide to value. Tbo fraudulent" advertiser lias practically disappeared, largely due tn the efforts of national newspapers. The modern newspaper of standing now accepts only advertising it knows is honest and reliable.
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Bibliographic details
Press, Volume LXIV, Issue 19214, 21 January 1928, Page 16
Word Count
103NEWSPAPER ADVERTISING. Press, Volume LXIV, Issue 19214, 21 January 1928, Page 16
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