Page 17 Advertisements Column 3

Press, Volume LXIV, Issue 19202, 7 January 1928, Page 17

J YTTELTON FERRY LAUNCHE! RUNNING TO DIAMOND HARBOUR, GOVERNOR'S BAY, AND CORSAIR BAY. School Picnic* and Excursions Specially Catered For. Ring 21935, or apply to—■ W. CLEARY and CO., Agents, LvtteUon. _ LAWN MOWERS. F you are looking for a DEPENDABLE LAWN MOWER—her.e it is. "BLUE BIRD" Ball-bearing 5-blade 12in. 14in, and 16s. "YANKEE" High Wheel plain bearing, 5 blada 12in. We can confidently recommend these machines, and will be pleased to submit prices on application. FORBES, LTD.. Lyttelton. Central 'Phones Nos. 821, 288 S. F5013

"I have been a constant cigarette smoker for the past sixteen years and hajve tried all the well-known brands," writes Mr F. J, Newton, Hanmer Springs, "but 1 never got the smoke I really required until a friend reconi-.-mended Officers' Mess Turkish cork tipped. I have been smoking this cigarette for some time now and consider it the most outstanding on the market. It is surprising to me that you can sell such a high-class cigarette at such a low cost." Mr Newton's surprise is shared by many, as Officers' Mess Turkish and Virginian are the only magnum (extra large) size cigarette selling at 10 for 9d. rlarlow Bros., Christchurch, are the New Zealand Distributors. —1

Continuous Advertising PAYS "There are two reasons for the necessity of persistence in advertising—one of them is the ease with which the human mind forgets, and the other is the necessity of teaching the good points of your products a little at a time. It is a general experience,, not o n b' in advertising, but in a!! the different phases of business, that the concern which does not constantly remind its customers of its existence soon has no existence of which to remind them.'' Many thousands of enterprising buyers look through '' The Press " advertisements each morning.